Individual Assignment: Environmental Factors
· Resources: University Library, Internet
· Select an organization with which you are familiar that conducts both domestic and global marketing.
· Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:
o Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
o Examine the importance of demographics and physical infrastructure.
o Analyze the influence of cultural differences.
o Examine the importance of social responsibility and ethics versus legal obligations.
o Analyze the effect of political systems and the influence of international relations.
o Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation.
o Explain the effect of technology.
I just need some help in where to find this information... I am struggling with this paper.. Have been trying for a week to find information plus I really don't get it. Due tomorrow... Please help
Finding the information you need for your paper on environmental factors affecting global and domestic marketing can be overwhelming, but don't worry, I'm here to help you through the process. Here are some steps you can take to find the necessary information:
1. Start with your organization: Begin by selecting an organization that conducts both domestic and global marketing and that you are familiar with. If you don't have a specific organization in mind, you can choose a well-known company like Coca-Cola, Apple, or Nike, which will have readily available information.
2. Utilize the University Library: Access your university library's database to search for scholarly articles, journals, and books related to global and domestic marketing. Use keywords such as "environmental factors in marketing," "global economics," "trade practices," "cultural differences," etc. This will help you find relevant sources that can provide valuable insights.
3. Explore reliable online sources: Alongside your university library, you can also search the internet for reputable sources. Look for government websites, industry reports, and renowned business publications like Harvard Business Review and Forbes. However, be cautious and ensure that the sources are credible and reliable.
4. Analyze the influence of global economic interdependence and trade practices: To understand how global economic interdependence and trade practices affect marketing decisions, you can look for articles or books on international trade, globalization, and economic policies. Explore concepts such as tariffs, quotas, free trade agreements, and the impact of currency exchange rates on imports and exports.
5. Examine the importance of demographics and physical infrastructure: Look for resources that discuss how demographic factors (such as population size, age distribution, and income levels) influence marketing strategies. For physical infrastructure, consider analyzing how transportation networks, logistics, and communication systems impact marketing decisions.
6. Analyze the influence of cultural differences: Investigate research on cross-cultural marketing and how companies adapt their strategies to different cultural contexts. Explore the impact of language, religion, values, beliefs, and consumer behavior in various markets.
7. Examine the importance of social responsibility, ethics, and legal obligations: Look for sources that discuss corporate social responsibility and ethical practices in marketing, as well as the legal obligations that companies must adhere to in different countries. Consider topics like sustainable marketing, fair trade, and consumer protection laws.
8. Analyze the effect of political systems and international relations: Research how the political systems of different countries influence marketing decisions. Look into government regulations, political stability, and potential risks or opportunities associated with specific markets. Consider the impact of international relations on trade and marketing activities as well.
9. Analyze the influence of the Foreign Corrupt Practices Act (FCPA) and legislation: Explore the history and impact of the FCPA on global business operations. Consider researching local, national, and international legislation relevant to your chosen organization and how it affects their marketing decisions.
10. Explain the effect of technology: Investigate how technological advancements and innovations impact marketing strategies and consumer behavior. Look for information on digital marketing, e-commerce, data analytics, and emerging technologies that can shape marketing practices.
Remember, while researching, take notes and keep track of the sources you use for your citations and references. It is important to cite your sources properly to avoid plagiarism.
Lastly, make sure to organize your findings and thoughts into a coherent and logical structure for your paper. Good luck with your assignment!