MKT 421

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Individual Assignment: Environmental Factors



· Resources: University Library, Internet



· Select an organization with which you are familiar that conducts both domestic and global marketing.



· Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:



o Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

o Examine the importance of demographics and physical infrastructure.

o Analyze the influence of cultural differences.

o Examine the importance of social responsibility and ethics versus legal obligations.

o Analyze the effect of political systems and the influence of international relations.

o Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation.

o Explain the effect of technology.


I just need some help in where to find this information... I am struggling with this paper.. Have been trying for a week to find information plus I really don't get it. Due tomorrow... Please help

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