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Advertisers have been using the principles of classical conditioning for years in attempts to associate pleasant feelings with their products. One particular genre of ads (for beer) is particularly famous for doing so by placing scantily clothed women holding beer bottles on large billboards. What are the unconditioned stimulus and the unconditioned response in this example? What are the conditioned stimulus and conditioned response?

  • psychology -

    I see two stimuli in this ad: the scantily clothed women and beer bottles.

    What are the responses to these stimuli?

    This site should help you.

  • psychology -

    unconditioned stimuli is men attracted to women

  • psychology -

    dont know

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