posted by Yvonne .
______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Strategic planning
B. Market positioning
C. Market segmentation
D. Mass marketing
Which do you think is the best answer?
Be sure you understand all of the words.
Market segmentation or either mass marketing??
- Marketing - Ms. Sue