marketing

posted by .

You are a consultant advising a company on the importance of making good assumptions before making major decisions. To explain to your client what you mean you decide to give examples of other companies and the assumptions used to make major decisions.

Research the following:

•The assumptions made to make a major decision by a large automotive company of your choice
•The assumptions made to make a major decision by a large computer company of your choice
For each of the two companies, discuss the following:

•The major decision facing the company
•Important assumptions that were integral to the firm's major decision, but, in fact, led to a bad or wrong decision.
•Explain why it was a bad assumption, and what lead it to be used, in part as a basis for the decision
•What would you have done to test the validity of the assumption?
◦What specific kind of research or testing or surveying might you have performed?

Respond to this Question

First Name
School Subject
Your Answer

Similar Questions

  1. BUSINESS LAW

    Plz give me some tips I'm not really good at business law the question is "You are advising a client who is the managing partner of a 6 person partnership engaged in a property development in NSW. The partnership is considering doing …
  2. Marketing

    Supposed you have been hired as a Marketing manager in a Food Supplement Company. Your company is planning to introduce Packed Branded Fresh Vegetables in the market. Selected target market for your company is Lahore. Now you are required …
  3. marketing managment

    Supposed you have been hired as a Marketing manager in a Food Supplement Company. Your company is planning to introduce Packed Branded Fresh Vegetables in the market. Selected target market for your company is Lahore. Now you are required …
  4. psycology

    Discuss how the visual system resolves ambiguities by making different types of assumptions and describe these assumptions.
  5. chi-square test

    the assumptions for using a chi-square test. Research articles provide practical examples from the research to support your assumptions. Include a citation of one article you used for your research
  6. chi-square test

    Discuss the assumptions for using a chi-square test. Research articles from the Ashford Library and provide practical examples from the research to support your assumptions. Include a citation of one article you used for your research
  7. marketing

    Your manager has asked you to investigate the Internet marketing strategies used by the company's major competitors. Use the library, the Internet, and any other resources to research competitors and prepare a presentation. Here are …
  8. statistics

    Discuss the assumptions for using a chi-square test. Research articles from the Ashford Library and provide practical examples from the research to support your assumptions. Include a citation of one article you used for your research.
  9. Math

    Giselle has a block of wood that measures 14 cm by 12 cm by 10 cm. She is making a wooden ball in tech class. a) What percent of the wood is wasted?
  10. MGT 435

    Which of the following is NOT the case with regard to climate change issues and company competiveness?

More Similar Questions