I am trying to figure out if sales forecasts and marketing forecasts are the same thing? Can you please help me?
sales forecast Hide links within definitionsShow links within definitions DefinitionProjection of achievable sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. Also called sales budget, it forms the basis of a business plan because the level of sales revenue affects practically every aspect of a business. See also sales target.
Market forecast
Total level of demand for a product, across all brands, expected to result from a particular marketing effort by the competitors in the market. Environmental trends not under the control of the marketers, such as social trends or economic changes, can greatly impact the accuracy of the market forecast.