Which of the following statements best describes the modern view of marketing?
A. Marketing should take over production, accounting, and financial services within a firm.
B. The job of marketing is to get rid of whatever the company is producing.
C. Marketing is concerned with generating a single exchange between a firm and a customer.
D. Marketing begins with anticipating potential customer needs.
And your answer is?
My option is D
The correct answer is D. Marketing begins with anticipating potential customer needs.
To determine the best answer to this question, we can analyze each statement and assess its alignment with the modern view of marketing.
A. "Marketing should take over production, accounting, and financial services within a firm." This statement does not accurately reflect the modern view of marketing. While marketing plays a role in influencing production and financial decisions, it typically does not take over these functions within a firm.
B. "The job of marketing is to get rid of whatever the company is producing." This statement is too narrow and does not capture the broader scope of marketing. Marketing does involve promoting and selling products, but it also encompasses market research, customer segmentation, branding, and more.
C. "Marketing is concerned with generating a single exchange between a firm and a customer." This statement is limited and doesn't encompass the complete perspective of modern marketing. Marketing is concerned not only with one-time transactions but also with building long-term relationships with customers.
D. "Marketing begins with anticipating potential customer needs." This statement reflects the modern view of marketing accurately. Anticipating customer needs and understanding their preferences is a fundamental principle of modern marketing. By fulfilling customer needs, companies can create value and build successful marketing strategies.
Therefore, the best answer to the question would be D. "Marketing begins with anticipating potential customer needs."