yield

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Revenue Management

• Resources: Ch. 6, the Yield formula on p. 172 (Ch. 6), and Scenarios 1, 2, & 3 on p. 179 (Ch. 6) of Hotel Front Office Management
• Begin this assignment by answering the following question: How is yield management, or revenue management, used in the hotel industry?
• Complete the following three scenarios on p. 179 of the text.

o For Scenario 1, use the formula provided on p. 172 of the text. Show your work in a Microsoft® Word document.
o For Scenario 2, design your plan in 200 to 300 words.
o For Scenario 3, defend your decision in 200 to 300 words.
• Conclude your assignment with your thoughts on the use of yield or revenue management in the hotel industry.

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