5) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:

A. Market penetration.
B. Product development.
C. Market development.
D. Combination.

To determine the answer to this question, we need to understand the different strategies that Famous Amos could be implementing with the introduction of its new line of extra chunky premium cookies.

A. Market penetration: This strategy involves increasing market share within existing markets with existing products. In this case, Famous Amos is not necessarily trying to increase market share but rather differentiate itself from its competitors.

B. Product development: This strategy involves creating new products to meet the needs of existing markets. Famous Amos introducing a new line of extra chunky premium cookies can be seen as product development since they are creating a new product to cater to the cookie market.

C. Market development: This strategy involves identifying and developing new markets for existing products. Since Famous Amos is not expanding into new markets but rather focusing on its existing cookie market, market development can be ruled out.

D. Combination: This option typically includes a mix of different strategies. While Famous Amos may be using a combination of strategies, the most prominent one in this case is product development.

Therefore, the answer to the question is B. Product development. Famous Amos is introducing a new line of cookies to meet the needs of its existing cookie market.

B. Product development.