Marketing

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A) Explain why the return on investment diminishes as more is invested in advertising.

I understand that ROI= (Gain from investment ā€“ Cost of Investment)/Cost of Investment. I guess I could say that the more you invest in advertising (Cost of Investment) the more it pulls away from your Gain from investment. Seems like I need a better way to explain this and Iā€™m not sure how to go about explaining the answer.

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