what measures can a company take to protect their equipment from theft?

ive only thought of one:-
write the companies name on the equipment

Equip them with a device that will set off alarms if they are not deactivated when the equipment leaves the premises.

Sophisticated electronic security systems

Since we're talking specifically about computers, I presume, there are risks other than just having the equipment lifted directly. A common theft, for example, is to remove memory or other components from the machine, leaving the machine there until somebody notices it's running slow or is missing a disk!

It's common in IT to lock the case on corporate PCs so they can't be easily opened. It is also common to keep servers and other central equipment in locked racks in locked rooms, and, failing that, to chain them to desks or other fittings.

http://technet.microsoft.com/en-us/library/cc722660.aspx

lists some of the basics.

Protecting company equipment from theft is crucial to ensure security and prevent financial losses. Here are several measures that a company can take to safeguard their equipment:

1. Implement access control: Restrict access to the equipment by installing access control systems such as key cards or biometric scanners. This ensures that only authorized personnel can access the equipment.

2. Secure storage areas: Store equipment in locked or restricted areas that are monitored by security cameras. This reduces the likelihood of unauthorized access to valuable equipment.

3. Conduct regular inventory checks: Regularly audit and track equipment to identify any missing or misplaced items. Barcode or RFID tracking systems can help in monitoring the movement of equipment.

4. Implement alarm systems: Install alarm systems that trigger alerts, such as motion sensors or vibration detectors, to notify security personnel or company authorities in the event of unauthorized access or tampering.

5. Use tracking devices: Equip valuable equipment with GPS or radio-frequency tracking devices. This enables real-time tracking and recovery in case of theft or misplacement.

6. Increase visibility and signage: Display prominent warning signs indicating that the premises are monitored and protected. This acts as a deterrent to potential thieves.

7. Educate employees: Conduct regular training sessions to educate employees about the importance of equipment security and the procedures to follow to prevent theft. Encourage them to report suspicious activities or individuals.

8. Conduct background checks: Implement a robust hiring process that includes comprehensive background checks for all potential employees. This helps to reduce the risk of internal theft.

9. Secure data and information: Equip devices with password protection and encryption to restrict unauthorized access. Regularly back up essential data to prevent loss in case of theft.

10. Maintain an asset register: Create and maintain a detailed inventory of all company equipment, including their specifications and serial numbers. This provides a reference for tracking, and it can help in filing reports with authorities if theft occurs.

By implementing these measures, a company can significantly mitigate the risk of equipment theft and enhance overall security.