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Research the Bacardi website. Using your research findings from the Library and the Internet, develop both an EFAS (External Factors Analysis Summary) table and an IFAS (Internal Factors Analysis Summary) table. The tables are to be submitted in one Excel file (one sheet for the EFAS and one sheet for the IFAS), separate from your assignment that will be written in MS Word.
You will be graded on your knowledge of the software and math in building the MS Excel tables, and on your ability to communicate in writing and present your arguments. The description of both your environmental and internal scanning process, including what factors you considered and why will be in your MS Word file.

In summary, you will submit two files: one file in MS Excel, which will count as two written pages, and one file in MS Word, which should be 4-6 pages in length.

  • college -

    Are you talking about Bacardi rum?
    What are your research findings?

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