how does a theme park position its product?
This article may help you.
http://en.wikipedia.org/wiki/Positioning_(marketing)
A theme park positions its product by using various marketing strategies to differentiate itself from competitors and create a distinct brand image. Here are some key steps that a theme park might take to position its product effectively:
1. Target Audience Identification: The theme park identifies its target audience, which includes age groups, interests, and demographics. This helps in understanding the needs and preferences of potential visitors.
2. Unique Selling Proposition: The theme park determines its unique selling proposition (USP) or key differentiating factors that set it apart from other parks. This could be unique attractions, immersive experiences, innovative technology, or a specific theme.
3. Branding and Messaging: The theme park creates a compelling brand image and messaging that evokes excitement and captivates the target audience. This includes designing a logo, developing a tagline, and generating marketing materials that reflect the park's unique value proposition.
4. Marketing Channels: The theme park selects appropriate marketing channels to reach its target audience effectively. This can include advertisements (TV, radio, online), social media campaigns, website content, travel agents, and partnerships with hotels and tour operators.
5. Pricing Strategy: The theme park establishes a pricing strategy that aligns with its brand positioning. This can include different ticket tiers, special offers, season passes, group discounts, or packages that cater to different visitor segments.
6. Customer Experience: The theme park ensures an exceptional customer experience by focusing on quality service, friendly staff, cleanliness, safety measures, and attention to detail. This helps build positive word-of-mouth and repeat visits.
7. Data Analysis and Feedback: The theme park gathers data on visitor preferences, feedback, visitor volume, and market trends. This information helps refine marketing strategies and make necessary improvements to enhance the overall customer experience.
By following these steps, a theme park can effectively position its product in the market, attract its desired target audience, and create a unique and memorable experience for visitors.