Paul thinks of himself as an excellent negotiator after purchasing a brand new car.two months later,his brother in -law Noah purchases the same model for $1,000 less than Paul paid!According to cognitive dissonance theory,Paul will probably:
a)decide that he isn't as good as he thought at negotiating the price of a car
b)ask Noah to come along the next time he purchase a car
c)tell himself he's glad he's had new car for these two months,even though prices dropped later
d)begin to dislike his new car,noticing little defects that bother him
I THINK A IS CORRECT ANSWER,BUT I AM NOT SURE????
a is a good answer.
asd
To determine the most likely response according to cognitive dissonance theory, let's go through each option:
a) Decide that he isn't as good as he thought at negotiating the price of a car: This option aligns with cognitive dissonance theory. When individuals experience a situation that conflicts with their self-perception, they may engage in cognitive dissonance reduction strategies. In this case, Paul's self-perception as an excellent negotiator conflicts with the fact that his brother-in-law got a better deal. Therefore, it is likely that Paul will recognize the discrepancy and possibly adjust his self-perception.
b) Ask Noah to come along the next time he purchases a car: While this option could potentially be a response in some situations, it does not necessarily align with cognitive dissonance theory. It does not address the dissonance between Paul's self-perception and the lower purchase price.
c) Tell himself he's glad he's had a new car for these two months, even though prices dropped later: This option falls more in line with cognitive dissonance theory. By focusing on the positive aspects of his purchase decision (enjoying his new car), Paul can minimize the dissonance between his perception of himself as a good negotiator and the lower price his brother-in-law paid.
d) Begin to dislike his new car, noticing little defects that bother him: While this option may seem plausible, it is not directly related to cognitive dissonance theory. It focuses more on finding fault with the purchase itself rather than addressing the dissonance between Paul's self-perception and the price difference.
Considering the options, the most likely response according to cognitive dissonance theory is option c) – telling himself he's glad he's had a new car for these two months, even though prices dropped later. This option allows Paul to rationalize his decision and reduce the discomfort caused by the dissonance between his self-perception as an excellent negotiator and the lower price his brother-in-law paid.