What does it mean when someone says "Ads talk to...our subonscious fears and desires." ?? Give an example of an ad that does this..Please help :)
Hmm, I see an ad for a tastey burger at Mcdonalds, and I want it!
Not all ads talk to our subconscious fears and desires. Chopsticks' example of a burger hardly addresses our subconscious. When I picked up a McDonald's mocha coffee a few weeks ago because of several billboards along the highway, it's appeal was totally conscious. I was hungry and thirsty.
We all want to be liked and accepted by our peers and subconsciously sometimes fear that we are not. Mouthwash, teethwhitener, deoderant, clothing, and hygiene products are among the many ads that appeal to our subconscious fears of stinking or appearing dirty or out of style.
Political ads sometimes appeal to our subconscious fears of death.
When you watch TV, watch carefully to see what is appealing to your subconscious fears and desires.
When someone says that "ads talk to our subconscious fears and desires," they are referring to the psychological tactics used in advertising to appeal to our deep-seated emotions, fears, and aspirations. Advertisers often leverage these subconscious elements to capture our attention and influence our purchasing decisions.
For example, let's consider a car advertisement. Instead of simply highlighting the car's features and functionalities, an ad might focus on the feeling of safety and security. The ad could depict a parent driving their children, emphasizing how this car will protect their loved ones, therefore targeting the viewer's fear of potential harm to their family.
To get a better understanding of this concept, you can analyze various advertisements and identify the emotional triggers they employ. Pay attention to the language, visuals, and music used in the ads, as well as the overall message being conveyed. This analysis will help you recognize how ads tap into our subconscious fears and desires to create persuasive messages.