Consider a recent purchase that you or a family member has made (examples: a household product, a DVD or CD, a grocery item, an electronic device, etc.) Describe the item and list three main reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase: perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle
I recently purchased two filet mignon steaks.
I chose them because I like them better than cheaper steaks, I intended to use one in beef stroganoff, and since I'm alone, paying more for food that I enjoy doesn't break the budget.
Recently, a family member purchased a new smartphone. The smartphone in question is a flagship model from a well-known brand, equipped with advanced features and a high-quality camera. The three main reasons for choosing this specific smartphone over others are as follows:
1. Perception: The first reason for selecting this smartphone was based on the perception of its brand reputation. The brand is known for producing reliable, high-performance smartphones with cutting-edge technology. The perception was influenced by previous positive experiences with this brand and the favorable reviews and ratings found online. This positive perception of the brand made it stand out among other options in the market.
2. Attitudes: The second reason was influenced by the attitude towards the specific features of the smartphone. The family member had a strong preference for a smartphone with a high-quality camera, as photography is a significant hobby. The extensive research conducted revealed that this particular model had one of the best camera systems available, offering advanced image processing capabilities and excellent low-light performance. The positive attitude towards the camera features played a definitive role in the purchase decision.
3. Lifestyle: The third reason for selecting this smartphone was influenced by lifestyle considerations. The family member leads a tech-savvy lifestyle, relying on the smartphone for various activities such as work, communication, entertainment, and social media interaction. The chosen smartphone offered a combination of powerful performance, high-resolution display, and a user-friendly interface that aligned well with the individual's needs, preferences, and daily routines.
In summary, the purchase decision was influenced by the perception of the brand, the positive attitude towards the camera features, and the alignment of the smartphone's capabilities with the individual's lifestyle. These internal influences demonstrate how perception, attitudes, and lifestyle considerations played important roles in the decision-making process.