Consider the following scenario: You own your company and would like to go global. Research a potential market and product to get your export operations started and present your findings to potential investors. Create a 15-20 slide microsoft powerpoint presentation with detailed speaker notes. Include at least 3 resources. I chose China and rubber as the export product
You need to do some research on where rubber is grown. Unless you live in Southeast Asia, you will have some difficulty exporting (at least competetivly) rubber to China.
One might as well grow Teak in Arizona.
Sure! Here's a step-by-step guide on how to research a potential market and product, and create a PowerPoint presentation with speaker notes:
Step 1: Identify the Market
To start, you have chosen China as your potential market. Begin by researching the Chinese market's potential for rubber exports. Here are the key points to cover:
1. Economy: Research China's current economic situation, GDP growth, and projected future growth to understand the market's potential.
- Use reliable sources like the World Bank or International Monetary Fund (IMF) for economic data.
2. Market Size: Determine the size of the rubber market in China, specifically for imports and consumption.
- Analyze government reports, market research firms, and trade publications for this data.
3. Competitive Landscape: Identify major players in the rubber market, both local and international.
- Utilize industry reports, business directories, and trade associations to gather this information.
Step 2: Evaluate Opportunities
After understanding the market, evaluate the potential opportunities in China for rubber exports:
1. Market Trends: Analyze the current trends in the Chinese rubber market, such as increasing demand, emerging applications, or government initiatives.
- Look for market reports, industry news, and expert opinions to identify these trends.
2. Market Entry Barriers: Identify any barriers or challenges that may exist when entering the Chinese rubber market, such as regulations, tariffs, or cultural differences.
- Study government policies, trade agreements, and consult with experts in international trade.
3. Target Customer Segments: Identify the specific industries or sectors within China that have a high demand for rubber products.
- Consider sectors such as automotive, construction, electronics, and manufacturing.
Step 3: Product Selection
Now that you have insights into the Chinese market for rubber, choose a specific rubber product to export:
1. Market Demand: Select a rubber product that has high demand or growth potential in the Chinese market.
- Analyze market reports, industry studies, and customer surveys to identify lucrative opportunities.
2. Product Differentiation: Determine how your rubber product can differentiate from competitors in terms of quality, price, functionality, or sustainability.
- Research competitor offerings and customer preferences to identify areas of differentiation.
3. Feasibility Analysis: Conduct an analysis of the costs, production capabilities, and logistics involved in exporting your chosen rubber product to China.
- Consider factors like manufacturing capacity, transportation costs, and compliance with local regulations.
Step 4: Create a PowerPoint Presentation
Now that you have gathered all the necessary information, it's time to create a comprehensive PowerPoint presentation with speaker notes:
1. Introduction (2-3 slides): Provide an overview of your company, your objectives, and a brief introduction to the Chinese market.
2. Market Analysis (6-8 slides): Present your findings from the research on the Chinese rubber market, including the economy, market size, competitive landscape, and market trends.
3. Opportunities and Challenges (4-5 slides): Highlight the opportunities for rubber exports in China and address the potential challenges or barriers.
4. Product Selection (3-4 slides): Explain your chosen rubber product, justify its selection based on market demand and differentiation factors, and present its feasibility analysis.
5. Conclusion and Next Steps (1-2 slides): Summarize the key points, highlight the potential benefits, and outline the next steps for moving forward with exporting rubber to China.
Step 5: Gather Resources
To ensure the credibility of your presentation, gather information from reliable sources. Here are three suggested resources:
1. World Bank: Access economic data, reports, and indicators from the World Bank's website (www.worldbank.org).
2. China Rubber Industry Association: Visit their website (www.chinarubber.org.cn) for industry reports, statistics, and insights specific to the rubber market in China.
3. Trade Publications: Look for relevant articles and reports published by trade associations, industry-specific journals, and reputable business news platforms.
Remember to properly cite the resources used in your presentation to maintain academic integrity and provide a reference list at the end.
By following these steps, you should be able to research and create a PowerPoint presentation with speaker notes on entering the Chinese market and exporting rubber products.