how are:
possession utilty
information utility
and
occupational area
related to marketing??
NOT IN MY TEXT BOOK
When it comes to answering a question that is not covered in your textbook, there are a few ways you can approach finding the information you need.
1. Start with online resources: Search for reputable marketing websites, industry-specific blogs, or online articles to see if you can find any information related to your question. Look for sources that provide reliable and up-to-date information on marketing concepts.
2. Explore academic journals and research papers: Online databases like JSTOR, Google Scholar, or academic libraries may provide access to scholarly articles related to marketing. These sources are typically more in-depth and can provide valuable insights into specific topics within marketing.
3. Engage in discussion forums or social media groups: Joining discussion forums or online communities where marketing professionals or students gather can be a great way to get insights and perspectives from individuals who have experience or knowledge in the field.
Now, let's address your specific question regarding the relationship between possession utility, information utility, and occupational area with marketing.
1. Possession Utility: In marketing, possession utility refers to the value added to a product or service by ensuring its availability to customers when and where they want it. It involves activities such as transportation, storage, and distribution to make the product accessible and convenient for consumers. Possession utility is important in marketing because it contributes to customer satisfaction and helps businesses create a competitive advantage by offering superior convenience.
2. Information Utility: Information utility relates to the value that information provides to consumers in the decision-making process. In marketing, information utility is created by gathering, analyzing, and effectively communicating relevant information about products, services, and brands to the target market. Providing accurate, timely, and persuasive information helps consumers make informed choices, enhances their satisfaction, and builds trust with the brand or company.
3. Occupational Area: Occupational area refers to the various roles and job opportunities within the marketing field. Marketing is a broad discipline that encompasses numerous areas, such as advertising, market research, product management, digital marketing, public relations, and sales, among others. Each occupational area within marketing contributes to the overall goal of creating, communicating, and delivering value to customers effectively.
Therefore, possession utility and information utility are concepts directly related to marketing, as they play significant roles in providing value to customers and ensuring successful marketing strategies. Occupational areas within marketing encompass the different roles and job opportunities available in the field, where individuals can specialize in specific areas to contribute to the overall marketing efforts.