What other measurements sociologists use to calculate prejudice?
What do you mean by "other" measurements? Which ones do you already have?
Likert Scale
Check these sites.
http://answers.yahoo.com/question/index?qid=20060804190719AA3hcYI
http://www.accessmylibrary.com/coms2/summary_0286-619899_ITM
http://www.jiskha.com/display.cgi?id=1212112861
Sociologists use various measurements to calculate prejudice. Some common ones include:
1. Surveys and questionnaires: Sociologists often create surveys and questionnaires to gather data on people's attitudes, beliefs, and opinions. These tools may include statements or scenarios related to prejudice, and individuals are asked to rate their level of agreement or disagreement. By analyzing the responses, sociologists can identify the prevalence and intensity of prejudice within a population.
2. Implicit Association Test (IAT): The IAT is a widely used psychological tool that measures implicit biases or unconscious prejudices. It assesses the strength of associations between concepts (e.g., race, gender, age) and evaluations (e.g., positive, negative) by measuring response times. Sociologists can analyze data from the IAT to understand individuals' unconscious biases and prejudices.
3. Observational research: Sociologists also conduct observational research to gauge prejudice. This involves directly observing individuals or groups in real-life social situations and noting any discriminatory or prejudiced behaviors or interactions. Observations can provide valuable insights into the prevalence and manifestation of prejudice in everyday social interactions.
4. Content analysis: Content analysis involves systematically examining various forms of media, such as newspapers, magazines, television shows, or social media posts, to identify instances of prejudice. Sociologists can analyze the frequency, themes, and contexts of prejudiced content to gain insights into societal patterns of prejudice.
It is important to note that each measurement approach has its strengths and limitations, and sociologists often use a combination of methods to obtain a comprehensive understanding of prejudice within a given context.