posted by Maggie .
Companies often forget to pay enough attention to their distribution channels, resulting in their failure to make long-term commitments to these firms.
Is the answer to this true? I know companies ofetn pay little attention to their distribution channels but is that a result of it? I believe it is because if they did pay enough attention they would make long term committements to other firms.
This question begs for specifics. What companies? Beauty parlors? Pizza shops? IBM?
In these days, what is a long term committment? Products change rapidly.