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Companies often forget to pay enough attention to their distribution channels, resulting in their failure to make long-term commitments to these firms.

Is the answer to this true? I know companies ofetn pay little attention to their distribution channels but is that a result of it? I believe it is because if they did pay enough attention they would make long term committements to other firms.

  • Marketing -

    This question begs for specifics. What companies? Beauty parlors? Pizza shops? IBM?
    In these days, what is a long term committment? Products change rapidly.

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