posted by Chloe .
My group has been assigned to do a General Market Survey on a foreign country (we picked France).
Can anyone give us some pointers on what topics/statistics to include, where to find information, anything at all?
We are to use secondary data to compose a general evaluation on the market in France, from the perspective of a company looking to expand its operations to new markets. However, there is no specified product or service, so the report is to be very general.
You might start with studying the economic and demographic statistics on France at this site.
This article has some good information about EuroDisney and how it first seemed to be an abject failure. However, it made some changes and now is very profitable.