Hello,
My group has been assigned to do a General Market Survey on a foreign country (we picked France).
Can anyone give us some pointers on what topics/statistics to include, where to find information, anything at all?
We are to use secondary data to compose a general evaluation on the market in France, from the perspective of a company looking to expand its operations to new markets. However, there is no specified product or service, so the report is to be very general.
Thank you!!!
You might start with studying the economic and demographic statistics on France at this site.
https://www.cia.gov/library/publications/the-world-factbook/index.html
This article has some good information about EuroDisney and how it first seemed to be an abject failure. However, it made some changes and now is very profitable.
http://www.time.com/time/magazine/article/0,9171,901020325-218398,00.html
Hello,
When conducting a General Market Survey on a foreign country like France, there are several key topics/statistics to consider. Here are some pointers to get you started on your research:
1. Economic Overview:
- GDP growth rate
- Inflation rate
- Unemployment rate
- Consumer spending patterns
- Consumer confidence index
2. Market Size and Potential:
- Population size and demographics
- Urban vs. rural population breakdown
- Market trends and potential growth areas
- Market saturation and competition analysis
3. Regulatory Environment:
- Investment regulations and incentives
- Trade policies and tariffs
- Intellectual property protection
- Employment and labor laws
- Tax policies and incentives
4. Industry Analysis:
- Identify relevant industries and sectors
- Market trends and growth rates
- Competitive landscape and key players
- Supply chain analysis
- Technological advancements impacting the industry
5. Consumer Behavior:
- Buying patterns and preferences
- Cultural influences on consumer behavior
- E-commerce and online shopping trends
- Brand loyalty and trust
- Consumer expenditure on different products/services
Now, let's talk about where to find information for your market survey:
1. Government Sources:
- Official websites of government agencies, like the French Ministry of Economy and Finance and the National Institute of Statistics and Economic Studies (INSEE).
- Reports, publications, and statistical databases provided by these governmental institutions.
2. Trade Associations:
- Industry-specific trade associations and chambers of commerce for relevant sectors.
- These organizations often release reports, market studies, and industry-specific data.
3. Market Research Reports:
- Look for market research reports from reputable companies and consulting firms.
- Reports from sources like Euromonitor International, MarketResearch.com, and Statista can provide valuable insights.
4. Business Publications:
- Business newspapers, magazines, and websites can provide market analysis and news updates.
- Check publications like The Financial Times, Bloomberg, and The Wall Street Journal.
5. Online Databases:
- Online databases like Passport, Factiva, and EIU Country Reports provide in-depth research and analysis on various markets.
Remember to cite your sources properly and cross-reference data to ensure accuracy and reliability.
Good luck with your general market evaluation on the market in France, and I hope this guidance helps you make a well-informed report!