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Question:
You receive the results of a paired-comparison preference these of four soft drinks from a sample of 200 persons. The results are as follows:

Koak Zip Pabze Mr.Pep

Koak ---- 50 115 35
Zip 150 --- 160 70
Pabze 85 40 --- 45
Mr.Pep 165 130 155 ---

a). How does these brands rank in overall preference in this sample?

Koak Zip Pabze Mr.Peepers
Total 400 220 430 150
RankOrder 2 3 1 1

b). Develop an interval scale for these four brands. The results are as followed.

Please explain clearly how you came up with the results.

Sometimes copying and pasting doesn't work. Try typing the text here.

Koak Zip Pabze Mr.peppers

Mp .625 .40 .662 .312
Zj .32 - .254 .42 - .49
Rj .81 .24 .91 .00

Koak Zip Pabze Mr.peppers

Mp .625 .40 .662 .312
Zj .32 - .254 .42 - .49
Rj .81 .24 .91 .00

What is MP, ZJ, and RJ stand for?

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