business math
posted by george .
I figured out question (a) However, I am having a problem coming up with the correct answer for (b). Can someone offer me some assistance. Thank you.
Question:
You receive the results of a pairedcomparison preference these of four soft drinks from a sample of 200 persons. The results are as follows:
Koak Zip Pabze Mr.Pep
Koak  50 115 35
Zip 150  160 70
Pabze 85 40  45
Mr.Pep 165 130 155 
a). How does these brands rank in overall preference in this sample?
Koak Zip Pabze Mr.Peepers
Total 400 220 430 150
RankOrder 2 3 1 1
b). Develop an interval scale for these four brands. The results are as followed.
Please explain clearly how you came up with the results.
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