Unit 5 - Group project

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Your group has been hired by an advertising firm that is developing a series of commercials for family-oriented products geared toward the entire family. They want to develop a series of commercials that will target family members at various life stages. Your group needs to thoroughly describe Erikson's theory of Psychosocial development. In your description of each stage, identify and analyze a television, movie, or literary character for each stage of the theory. The marketing firm will use this information as they develop commercials targeting each developmental stage. Finally, provide a review of three recent studies utilizing a theory of development.

The advertising firm has requested that you submit a 4 to 5 page report summarizing your research in this area.


Your teacher wants you to think about Erikson's theoretical stages and how they might relate to everyday life, especially with the advertising media. This you need to do for yourself. Again, although it might take more time and effort, you will learn much more.

Here are some sources about Erikson's theory obtained by searching with the key words "Erikson psychosocial":

http://allpsych.com/psychology101/social_development.html
http://psychology.about.com/library/bl_psychosocial_summary.htm
http://www.ship.edu/~cgboeree/genpsyerikson.html
http://web.cortland.edu/andersmd/ERIK/sum.HTML

I hope this helps. Thanks for asking.


Thanks again PsyDAG!!

These websites were very helpful.

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