Number of results: 986
Which of the following statements best describes the modern view of marketing? A. Marketing should take over production, accounting, and financial services within a firm. B. The job of marketing is to get rid of whatever the company is producing. C. Marketing is concerned with...
August 22, 2010 by Anonymous
A. Explain the concept of NET MARKETING CONTRIBTION. B. What fundamental marketing strategies can a business pursue to grow marketing profits? C. Use examples to illustrate these various strategies.
April 30, 2012 by Donny
The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?
May 30, 2013 by rick
A large number of forces shape the marketing environment. The technological environment is one of the most important today. Discuss the impact of technology on marketing including, the opportunities, challenges and ethical issues technology poses for marketing.
May 6, 2011 by Brad
Help with marketing plan. I need help with the following for a marketing plan on an Cafe. 1. Identify the most useful information you would most like to have and identify a source for the data. 2. Prepare a market-product grid to focus your marketing and forecast sales
November 15, 2009 by Bryan
Can you give me an example of a product and its marketing mix? By marketing mix, I am referring to the 4 Pís of Marketing- Price, Product, Place and Promotion For example like Yoplait, but I am not sure how the company uses the 4 Pís
January 29, 2012 by Savannah
Some firms are too production-oriented and inefficient. That can result in customers who are not satisfied and micro-marketing that can cost too much. Identify and explain at least three reasons for these marketing inefficiencies.
May 6, 2011 by Brad
With marketers, increasingly adopting more and more refined market segmentations schemes fueled by the Internet and other customization effortsósome critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing ...
May 18, 2010 by Jacks
Define and comment on the Marketing Concept. Outline and comment on the role of marketing management within the wider context of the operation of a business enterprise as a whole unit.
December 4, 2010 by MariaSavva
What marketing segmentation criteria could be used to find a person like your self from a purchased list of names? Assume an ad agency is preparing a marketing campaign for an auto company that is bring out a new car. What kind of marketing mix and branding message would be ...
April 14, 2010 by Jamie
1. DEFINE AND COMMENT ON THE MARKETING CONCEPT. 2. OUTLINE AND COMMENT ON THE ROLE OF MARKETING MANAGEMENT WITHIN THE WIDER CONTEXT OF THE OPERATION OF A BUSINESS ENTERPRISE AS A WHOLE UNIT.
November 15, 2010 by MARY
18) Marketing strategy planners should recognize that: A. Target markets should not be large and spread out. B. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets. C. Target marketing is not limited to small market ...
August 16, 2010 by Anonymous
13) Which of the following would probably NOT be in a proposed marketing plan? A. A list of what company resources (costs) would be required. B. Expected sales and profit results. C. A description of the target market and marketing mix. D. A statement of how frequently the ...
April 26, 2010 by Anonymous
you work in the marketing department of a small sportswear and accessories, but a proposal to diversify into sports shoes is under consideration. your marketing director asks you to write a report on the advantages and disadvantages of entering the sports shoe market to help ...
November 15, 2010 by Anonymous
Which of the following statements regarding marketing strategies is FALSE? A. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market. B. It is useful to think of the ...
March 5, 2010 by teetee
Which of the following statements regarding marketing strategies is FALSE? A. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm. B. These strategies require ...
November 30, 2010 by Anonymous
Motivating and Leading The following are the four P's in marketing: Price Product Promotion Place Complete the following below: Choose a product or service with which you are familiar. Describe the product or service. In your own words, describe why and/or how each of the 4-P'...
June 7, 2010 by Glo
I need some help in understanding what I need to do here. Assignment: Marketing Plan Exercise Resource: p. 136 of Marketing: Real People, Real Choices. Review the Marketing Plan Exercise found on p. 136 of the textbook. Answer questions 1 Ė 5 of the Marketing Plan Exercise. ...
November 25, 2008 by Bubbles
13) The main difference between a marketing strategy and a marketing plan is that: A. Time-related details are included in a marketing plan. B. A marketing strategy omits pricing plans. C. A marketing strategy provides more detail. D. A marketing plan includes several ...
August 9, 2011 by Shell
Imagine you are creating a marketing plan for a company that will sell kites. as you consider the marketing program what types of strategy should you consider including in the plan. Propose one specific example of each type of strategy that you are considering and present your...
February 25, 2011 by james
In the video, The Role of Market Research, Jeff Hawkins describes how marketing research did (and didnít) help him identify market opportunities and problems. Use Table 1.1 to suggest a category of marketing research that could support the marketing efforts of a product of ...
September 5, 2012 by Darla
There are four Ps in marketing. These are Price, Product, Promotion, and Place. Choose a product or service with which you are familiar. Describe the product or service. Then, in your own words, describe the 4-P decisions which would be important when marketing this product.
January 24, 2010 by Anonymous
Imagine that you are a mentor to a new employee at a marketing firm. The new employee is having trouble understanding what the term market communication really means. Using what you have learned, explain to the new employee how marketing communication can influence a buyer.
December 7, 2009 by jckkoo
a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). Use at least 3 academic sources (non-academic sources or text materials will not be counted) to support your work. In addition, select an organization ...
March 5, 2012 by nat
Post your response to the following: Imagine that you are a mentor to a new employee at a marketing firm. The new employee is having trouble understanding what the term market communication really means. Using what you have learned, explain to the new employee how marketing ...
September 21, 2009 by Anonymous
21) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Diversification B. Market positioning C. Market segmentation D. Mass marketing
March 15, 2010 by Christa Cullin
______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Strategic planning B. Market positioning C. Market segmentation D. Mass marketing
October 11, 2010 by Yvonne
is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Mass marketing B. Market segmentation C. Diversification D. Market positioning
September 20, 2010 by Anonymous
Can someone proofread the text before I place it in the about us section on a website I'm creating. Bryan Martin, Freelance Marketer, has been promoting and marketing businesses since 2008. He began studying how business operates and their potential grow through marketing, ...
June 17, 2010 by Bryan
I am working on a marketing plan on Target Corporation and I am stuck on "Messaging" and "Branding". I am not sure if I know exactly what it means. Is it like the mission statement?
December 12, 2011 by Amy
Please check my answers: #7-A firm's marketing mix decision areas would NOT include: A. Price B. Promotion C. Product *D. People* #8-The marketing mix: *A. Helps to organize the marketing strategy decision areas* B. Includes four variables-People, Place, Promotion, and Price C...
March 5, 2010 by Linda
As a marketing analyst, you are responsible for estimating the level of sales associated with different marketing mix allocation scenarios. You have historical sales data, as well as promotional response data, for each of the elements of the marketing mix. State the ...
September 5, 2011 by GG
for a class assignment I am creating a marketing program for a company that is selling motor scooters. what types of stragtey should I consider including in this plan?
December 19, 2009 by Bryan
The marketing department is asked to formulate a strategy for disseminating product information on new drug Tigason. As the marketing manager what do you recommend?
February 22, 2012 by Maggie
Fundamental of marketing
Name a business or health care organization that you believe is using a proactive, rather than reactive, approach to dealing with the marketing environment.
May 14, 2012 by lisa
Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept. Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements: A brief description of the ...
June 17, 2010 by george
Be sure to view the 4P's interactive in this week's lecture prior to entering this discussion. What rationale did you use to choose the option you chose for Our Town Photography? What changes would you recommend to the marketing mix for the Our Town Photography Premier ...
April 18, 2012 by Dayi
Technological changes do not directly affect what, how, when, and where products are to be marketed. Now is this true or false and why? This statement is false. We've come a long way from the weekly village markets and the later door-to-door salesmen, which were staples of ...
October 23, 2006 by Heidi