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December 19, 2014

Search: (TCO 5) Firms adopting a relationship marketing strategy by creating a community of buyers view their company's Internet websites as a(n): (Points: 1)

Number of results: 17,172

Business (Help) check
3. Firms adopting a relationship marketing strategy by creating a community of buyers view their company's Internet web site as a(n): (Points: 1) promising technique to reach the mass market. threat to the effective and efficient implementation of their strategy. tool with ...
April 20, 2009 by Bryan

marketing
Imagine you are creating a marketing plan for a company that will sell kites. as you consider the marketing program what types of strategy should you consider including in the plan. Propose one specific example of each type of strategy that you are considering and present your...
February 25, 2011 by james

marketing
13) The main difference between a marketing strategy and a marketing plan is that: A. Time-related details are included in a marketing plan. B. A marketing strategy omits pricing plans. C. A marketing strategy provides more detail. D. A marketing plan includes several ...
August 9, 2011 by Shell

accounting
MKTG205-1101B-07 Principles of Marketing Assignment Name: Unit 5 Individual Project Deliverable Length: 2-3 pages Details: Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of ...
April 19, 2011 by Nancy Jackson

Marketing
How would various company objectives affect the development of a marketing mix for a new type of internet browser software? If this company were just being formed by a former programmer with limited financial resources, list the objectives the programmer might have. Then ...
February 17, 2014 by Janet

Marketing
How would various company objectives affect the development of a marketing mix for a new type of internet browser software? If this company were just being formed by a former programmer with limited financial resources, list the objectives the programmer might have. then ...
February 18, 2014 by Janet

marketing
Your manager has asked you to investigate the Internet marketing strategies used by the company's major competitors. Use the library, the Internet, and any other resources to research competitors and prepare a presentation. Here are the questions to address for each of the ...
February 17, 2011 by ashley

Marketing
With marketers, increasingly adopting more and more refined market segmentations schemes fueled by the Internet and other customization efforts—some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing ...
May 18, 2010 by Jacks

marketing
Which of the following statements best describes the modern view of marketing? A. Marketing should take over production, accounting, and financial services within a firm. B. The job of marketing is to get rid of whatever the company is producing. C. Marketing is concerned with...
August 22, 2010 by Anonymous

Marketing
18) Marketing strategy planners should recognize that: A. Target markets should not be large and spread out. B. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets. C. Target marketing is not limited to small market ...
August 16, 2010 by Anonymous

Marketing
As a novice in global marketing, which alternative for global market-entry strategy would you be likely to start with? Why? What other alternatives do you have for a global market entry? (Marketing: The Core, 2nd ed.) It appears as though the choices from the book are the ...
July 29, 2008 by Caitlin

principle of marketing
Why would a company use an undifferentiated targeting strategy? ____a. The needs of individual consumers are similar, and distinctive marketing mixes are required to satisfy them. ____b. The undifferentiated strategy requires less time and fewer resources. ____c. The needs of ...
July 20, 2011 by vedrana

marketing
The types of companies compete in the global marketplace: (1) international firms, (2) multinational firms, and (3) transnational firms. All three employ people in different countries, and many have administrative, marketing, and manufacturing operations (often called ...
November 30, 2014 by nafees

Marketing
for a class assignment I am creating a marketing program for a company that is selling motor scooters. what types of stragtey should I consider including in this plan?
December 19, 2009 by Bryan

Marketing
Several years ago, a brewing company led a charge of microbreweries in an attack on the established brewers' domestic beers. Explain and describe the following: What is micromarketing? How might it have been used by microbreweries? What communications channels would be most ...
November 22, 2010 by Mike Row

Marketing
Several years ago, a brewing company led a charge of microbreweries in an attack on the established brewers' domestic beers. Explain and describe the following: What is micromarketing? How might it have been used by microbreweries? What communications channels would be most ...
November 23, 2010 by Need Help

Current Topics in Information Technology
4. Internet has a big impact on firms and their information systems. Firms created new business models that were not possible before the internet. Select one those new business models and answer the following questions: 4.1. What was the original business model for that ...
September 22, 2012 by fawaz

MARKETING
Select a company that has good strategy for developing a relationship wsith there customers with handling customer complaints providing information about new products placing orders reciving feed back from the customers and also tracking orders
August 1, 2008 by JAMIAH

BUSINESS CAPSTONE
You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well...
August 11, 2013 by TASHA

Community service
Help! I need to do 40 hours of community service by 2 weeks. In my nieghborhood there are no libraries, or anything and I have no idea what to do. I need to do this because it is mandatory for honor students like me! The past month went by , because of homework and projects ...
May 27, 2012 by Aisha

marketing
For each of the following statements, identify the type of market it describes. Use an example from the readings or the internet for each characteristic and explain your choice. A. The company practices product differentiation B. The firm earns an economic profit in the long ...
February 10, 2012 by natalee

marketing
Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by her company. A couple of team members propose a business plan centered on a good price that would make the product affordable. ...
March 22, 2011 by shantay

Economics
Do all firms in all market structures have anything in common? I think not. They all consist of buyers and sellers. In Principals of Microeconomics courses, economists make several general economic assumptions (perhaps incorrectly I might add) about firms and the behavior of ...
December 10, 2006 by Mariah

marketing
What are some of the different stages that a company goes through when developing their IMC strategy? Am I on the right track? Establish the Communication Objectives Determine and Allocate the Marketing Communication Budget Design the Promotion Mix Evaluate the Effectiveness ...
June 12, 2009 by scooby9132002

marketing
Some firms are too production-oriented and inefficient. That can result in customers who are not satisfied and micro-marketing that can cost too much. Identify and explain at least three reasons for these marketing inefficiencies.
May 6, 2011 by Brad

management
young innovative or high tech firms often adopt the strategy of ignoring history of attempting to do something radically new.in what ways will this strategy help them?in what ways will this strategy hinder them/
March 25, 2013 by sam

fuuast
young, innovative, or high-tech firms often adopt the strategy of ignoring history or attempting to do something radically new.in what ways will this strategy help them? in what ways this strategy hinder them?
March 28, 2013 by sajjad

fundamental of management
young innovative or high tech firms often adopt the strategy of ignoring history of attempting to do something radically new.in what ways will this strategy help them?in what ways will this strategy hinder them/
March 25, 2013 by sam

business
Young, innovative, and high-tech firms often adopt the strategy of ignoring historical management approaches and attempting to do something radically new. In what ways will this strategy help them? In what ways will this strategy hinder them?
November 23, 2009 by Anonymous

Business
I have an assignment for a Business Introduction course.. Out of the 25 questions there is only one i don't really understand.. If anyone can help i will be more than grateful. Q. Regarding differences between consumer-focused marketing and B2B marketing, it's true that ...
April 17, 2013 by Giovanni

marketing
What are some of the different stages a company goes through when developing its IMC strategy?
January 20, 2010 by robbie

marketing
What are some of the different stages a company goes through when developing its IMC strategy?
January 20, 2010 by robbie

marketing
What are some of the different stages a company goes through when developing its IMC strategy?
January 20, 2010 by robbie

marketing
What are some of the different stages a company goes through when developing its IMC strategy?
May 14, 2010 by Bri

marketing
Alex is developing the marketing strategy for a brand of men's clothing. Before he develops his strategy, Alex will conduct research to better understand his customers. Briefly describe a conceptual model that includes the factors he should consider in his research.
March 15, 2010 by Anonymous

marketing
The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?
May 30, 2013 by rick

managment science
Supposed you have been hired as a Marketing Manager in a Multinational Company which is dealing in high tech products. Company wants to launch a cell phone in the market which can measure the Sugar level and Heart beat of the users. Since, it is a specialty product so it ...
January 11, 2011 by mehboob

business
Assignment Type: Individual Project Deliverable Length: 500–750 words Points Possible: 110 Due Date: 9/11/2011 11:59:59 PM CT You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each ...
September 21, 2011 by laura

management organization
In what ways innovative or high tech firms often adopt strategy ignoring history this strategy helps them ?
August 17, 2014 by business

MARKETING
Hi need a help. Can Production orientation be explained as ths: for the producers, marketing forces on, which products to produce? how many products to produce? how to communicate their offers by which media? when n where to make them available to buyers?? and for PRODUCT ...
February 13, 2012 by pallavi

marketing
Discuss the likely considerations and strategy for a company aiming its market launch at Everett Rogers¡¦ ¡¥early adopters¡¦ category.
April 23, 2008 by Nina

marketing
What is a marketing plan? What does it provide? Briefly discuss strategy and tactics associated with a marketing plan.
July 31, 2011 by Elli

marketing
Read this article to learn about using the Internet to get information for marketing information systems. Technology and Marketing Information Systems/Research Dateline: 02/07/00 Marketing information systems and market research are two important tools to a marketer. In a ...
August 7, 2007 by sarah

Business
Pick any 3 firms to research. Based on Internet research on these companies, write a 500–750-word research paper proposing at least 3 marketing opportunities that you would strongly suggest that each firm pursue
September 8, 2011 by Michelle

^^Brand Extension^^
wat does brand extension mean? cud u give me an example? Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. ...
May 19, 2011 by cassandra

billing and coding
pick 3 firms to research. based on internet reseach on these companies write a 500-750 word reseach paper proposing at least three marketing opportunities that you would strongly suggest that each firm pursue
April 5, 2011 by laura

marketing
• The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such Draft a 200- to 300-word response answering the following questions: o How does an organization establish an ...
June 22, 2010 by george

marketing
identify three problems that a marketing communicator must solve when creating an advertisement.
February 24, 2010 by denise

Introduction to management
Young, innovative, or high-tech firms often adopt the strategy of ignoring history or attempting to do something radically new. In what ways might this strategy hinder them?
January 24, 2013 by Mary

Business
which marketing strategy invloves retaining focus on a single product line but marketing it to new markets?
December 19, 2009 by Bryan

Marketing
Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer
October 10, 2010 by Pam

marketing
Identify the strategy decisions a marketing manager must make in the Price area. Illustrate you answer for a local retailer.
March 6, 2011 by Monica

Marketing 230
How does an organization establish an IMC plan? What are some of the different stages that company goes through when developing their IMC strategy?
June 29, 2009 by Heidi

Principles of Marketing
Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer.
July 29, 2011 by Destiny

Principles of Marketing
Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer.
July 31, 2011 by Destiny

Economics
What is usually the relationship between a bond’s rating and the interest rate a company pays to buyers? A. The rating is the same as the rate. B. The higher the rating, the lower the rate. C. There is no relationship. D. The higher the rating, the higher the rate.
June 4, 2012 by Anonymous

marketing
What are the strategic implication of a puch strategh vs. a pull strategy? For example, do you think one type of strategy has greater long-range implications than the other?
September 4, 2007 by emma82

Business
Would someone PLEASE HELP? A feature that most identified the Production Era was (A) A.the shift from production for use to production for exchange. B. the shift from proliferation of goods for agricultural use to industrial use. C. the emergence of the advertising discipline...
June 9, 2013 by Misty

International Buisness
The marketing department is asked to formulate a strategy for disseminating product information on new drug Tigason. As the marketing manager what do you recommend?
February 22, 2012 by Maggie

english
can someone please help me with these two essay questions about the book the scarlet letter A. discuss how this novel is a story of isolation vs community by creating a thesis that what hawthorne is saying about this relationship. B. discuss how this is a novel about the ...
December 8, 2008 by fred

Business English
Which is an effective strategy for ending an informative letter to a new client? A. stress that the reader is welcome to call anytime if more information is needed. B. Refer to your company's future relationship with the readee's organization. c. Mention your company's ...
October 8, 2011 by Sheliah

Marketing
Which of the following statements best describes the modern view of marketing?
September 20, 2010 by Anonymous

math
A printing company determines that to print a large format poster, it costs $75 to set up the production process. Each poster that is printed costs $22 in material and labor. The printing company sells these posters to marketing firms for $60 each. Find a linear model P that ...
August 19, 2014 by Marie P.

Business
You are the owner and CEO of a brand new Internet access company, known as the XYZ Internet Company and I have to write a policy manual
September 28, 2008 by krisstine2u

Marketing
Select a company and product (real or imaginary). Use the Internet to find 5 websites that provide the types of information and data that you would use in a marketing information system for that company. You need to find information, data, and/or statistics that should be used...
August 6, 2007 by sarah loid

Busine
Briefly explain what is meant by objective and judgmental performance evaluation. Discuss two methods of judgmental evaluation. 5. (TCO 8) Briefly describe the purposes of job analysis and the two documents that often result from it. 6. (TCO 9) List the advantages and ...
June 17, 2010 by amber

Marketing
I am creating my own company (clothing store) and have to create a circle graph and frequency table, and explain how they can help my company. I don't know what to put in them. I know a circle graph is often choosen to compare things like the cost of different aspects of ...
September 27, 2014 by Meghan

Marketing Plan
I need some help in understanding what I need to do here. Assignment: Marketing Plan Exercise Resource: p. 136 of Marketing: Real People, Real Choices. Review the Marketing Plan Exercise found on p. 136 of the textbook. Answer questions 1 – 5 of the Marketing Plan Exercise. ...
November 25, 2008 by Bubbles

Marketing
Select a company that produces a product that you use and with which you are familiar. For the company to make decisions about developing new products and attracting new customers, it must rely on marketing research. These decisions feed into the company’s marketing plan. For ...
February 13, 2011 by Ms. J

marketing
Explain the relationship between the 3 elements that constitute the marketing concept.
July 5, 2009 by Cathy

Marketing
Can you give me an example of a product and its marketing mix? By marketing mix, I am referring to the 4 P’s of Marketing- Price, Product, Place and Promotion For example like Yoplait, but I am not sure how the company uses the 4 P’s
January 29, 2012 by Savannah

statistics
A survey of industrial salespeople who are either self-employed, work for small, medium-sized, or large firms revealed the following with respect to incomes: Of those who earn less than $20,000, 9 are self-employed, 12 are employed by small firms, 40 by medium size firms, and ...
September 14, 2008 by Tom E.

International Business: Please Check Answer
Hi, Please help me! I need to know is these is the correct answer for these questions. Thanks for your help! Some countries try to hold the value of their currency within some range against an important reference currency. This is referred to as what? a. A dirty-float system. ...
November 18, 2014 by Brandy

marketing
Which of the following statements regarding marketing strategies is FALSE? A. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market. B. It is useful to think of the ...
March 5, 2010 by teetee

marketing
Which of the following statements regarding marketing strategies is FALSE? A. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm. B. These strategies require ...
November 30, 2010 by Anonymous

mgt 450
could some one help me provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment and in the industry’s or company’s ...
August 28, 2010 by meshelle

business help
16. (TCO 2) Which of the following is the most important step to help improve America's business ethics? Middle management support. Training. -- Enforcement. Identification of the organizational ethics officer. 17. (TCO 2) Top leaders in government and business today are: held...
March 29, 2009 by Bryan

Business Communications
Which is an effective strategy for ending an informative letter to a new client? (Points: 5) Stress that the reader is welcome to call you anytime if more information is needed. Refer to your company's future relationship with the reader's organization. Mention your company's ...
November 5, 2010 by lisa

Finance
21. Consider an economy with two types of firms, S and I. S firms all move together. I firms move independently. For both types of firms, there is a 60% probability that the firms will have a 15% return and a 40% probability that the firms will have a -10% return. What is the ...
August 2, 2010 by Anonymous

marketing
Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is
May 5, 2011 by Anonymous

firms
what are 3 disadvantages of firms merging? Sometimes when firms merge, the company is simply too large or diverse for the management to handle. Sometimes the profits from one of the businesses don't increase as fast as was originally expected. Also -- there's a tendency to cut...
November 13, 2006 by alice

Marketing
Supposed you have been hired as a Marketing manager in a Food Supplement Company. Your company is planning to introduce Packed Branded Fresh Vegetables in the market. Selected target market for your company is Lahore. Now you are required to prepare an analyses based report ...
May 4, 2010 by Royal

Marketing 421
Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:
November 3, 2010 by Ayesha

marketing
13) Which of the following would probably NOT be in a proposed marketing plan? A. A list of what company resources (costs) would be required. B. Expected sales and profit results. C. A description of the target market and marketing mix. D. A statement of how frequently the ...
April 26, 2010 by Anonymous

marketing managment
Supposed you have been hired as a Marketing manager in a Food Supplement Company. Your company is planning to introduce Packed Branded Fresh Vegetables in the market. Selected target market for your company is Lahore. Now you are required to prepare an analyses based report ...
May 5, 2010 by Anonymous

writing
I'm trying to write a company bio. I just want to know what you think and see if it needs improvement. 1. Who are you (literally) 2. What do you do? What is your area of expertise? 3. Who does this help? What needs do you fulfill for others? 1. Who are you? (Name of company), ...
October 12, 2008 by Anonymous

marketing
a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). Use at least 3 academic sources (non-academic sources or text materials will not be counted) to support your work. In addition, select an organization ...
March 5, 2012 by nat

Social Studies
I am presently creating a unit about land transportation in the community and how these transportations affect our daily lives eg. taxi, garbage truck, train etc. Do you have any ideas or suggestions for a fun lesson plan.... do you have any websites that could at least give ...
March 28, 2008 by Matthew

business operations
Create process flow diagrams that illustrate the use of each of the following strategies: Make-to-stock strategy Assemble-to-order strategy Make-to-order strategy Describe how the Internet-based electronic data interchange (EDI) would be useful. Prepare a 4-5 page double-...
August 16, 2010 by KeeKee

marketing
I need a little guidance answering this folowing multiple choice question please: ______ is the term used to describe a company that does NOT offer its services on the internet? a. offline business b. brick-and-mortar c. click-and-mortar d. e-business e. web community I am ...
April 17, 2008 by Maggie

Marketing
What marketing segmentation criteria could be used to find a person like your self from a purchased list of names? Assume an ad agency is preparing a marketing campaign for an auto company that is bring out a new car. What kind of marketing mix and branding message would be ...
April 14, 2010 by Jamie

marketing
The economic environment a.of an individual country has little effect on other countries. b. refers to the application of science to convert resources to output. c. includes changes in interest rates and inflation. has little impact on an organization's marketing strategy. d. ...
January 26, 2013 by Andrew

adult education
Briefly describe the cookie production process. 2. What are two ways that the company has increased productivity? Why did increasing the length of the ovens result in a faster output? 3. Do you think that the company is making the right decision by not automating the packing ...
November 8, 2010 by george

Marketing
Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours
June 16, 2011 by Tee

marketing
who are the organizational buyers of whirlpool products? I have Sears, Lowes, Best buys, and home depot. Is that what the questions is referring to and are there more?
April 15, 2012 by Patiance

Principles of Business
Identify and discuss THREE features which could be used in determining if a company operates in a perfect competition. 1) The company produces something "generic" (e.g., mill lumber) that is also produced by several other compeating companies. 2) The company sells in a market ...
January 3, 2007 by Simone

Marketing
Please check and correct my answers for the following multiple choice questions: 1-For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: *A. One of the universal functions of ...
March 5, 2010 by Linda

Economics
Sorry, it's long. I've tried everything to solve this, I have no clue how they got any of the MR figures, I calculated MR and I got 0.5. Help please. * A drug company currently sells 3 million AIDS treatments in rich countries at P = $80 per treatment. * In order to sell 6 ...
October 29, 2007 by Nathan

Business: Help Is Needed ASAP
Help Is Needed ASAP Hi, Please help me! I need to know is these is the correct answer for these questions. Thanks for your help! Some countries try to hold the value of their currency within some range against an important reference currency. This is referred to as what? a. A ...
November 17, 2014 by Brandy

marketing
Keeping in view the 4Ps of Marketing, describe a recent purchase you have made and suggest why that particular product was available at the store in which you made your purchase.
October 10, 2009 by sad

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