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July 22, 2014

Search: (TCO 5) Firms adopting a relationship marketing strategy by creating a community of buyers view their company's Internet websites as a(n): (Points: 1)

Number of results: 5,338

marketing
Imagine you are creating a marketing plan for a company that will sell kites. as you consider the marketing program what types of strategy should you consider including in the plan. Propose one specific example of each type of strategy that you are considering and present your...
February 25, 2011 by james

marketing
13) The main difference between a marketing strategy and a marketing plan is that: A. Time-related details are included in a marketing plan. B. A marketing strategy omits pricing plans. C. A marketing strategy provides more detail. D. A marketing plan includes several ...
August 9, 2011 by Shell

Marketing
18) Marketing strategy planners should recognize that: A. Target markets should not be large and spread out. B. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets. C. Target marketing is not limited to small market ...
August 16, 2010 by Anonymous

Business (Help) check
3. Firms adopting a relationship marketing strategy by creating a community of buyers view their company's Internet web site as a(n): (Points: 1) promising technique to reach the mass market. threat to the effective and efficient implementation of their strategy. tool with ...
April 20, 2009 by Bryan

Marketing
As a novice in global marketing, which alternative for global market-entry strategy would you be likely to start with? Why? What other alternatives do you have for a global market entry? (Marketing: The Core, 2nd ed.) It appears as though the choices from the book are the ...
July 29, 2008 by Caitlin

Marketing
With marketers, increasingly adopting more and more refined market segmentations schemes fueled by the Internet and other customization efforts—some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing ...
May 18, 2010 by Jacks

marketing
Some firms are too production-oriented and inefficient. That can result in customers who are not satisfied and micro-marketing that can cost too much. Identify and explain at least three reasons for these marketing inefficiencies.
May 6, 2011 by Brad

management
young innovative or high tech firms often adopt the strategy of ignoring history of attempting to do something radically new.in what ways will this strategy help them?in what ways will this strategy hinder them/
March 25, 2013 by sam

fuuast
young, innovative, or high-tech firms often adopt the strategy of ignoring history or attempting to do something radically new.in what ways will this strategy help them? in what ways this strategy hinder them?
March 28, 2013 by sajjad

fundamental of management
young innovative or high tech firms often adopt the strategy of ignoring history of attempting to do something radically new.in what ways will this strategy help them?in what ways will this strategy hinder them/
March 25, 2013 by sam

business
Young, innovative, and high-tech firms often adopt the strategy of ignoring historical management approaches and attempting to do something radically new. In what ways will this strategy help them? In what ways will this strategy hinder them?
November 23, 2009 by Anonymous

principle of marketing
Why would a company use an undifferentiated targeting strategy? ____a. The needs of individual consumers are similar, and distinctive marketing mixes are required to satisfy them. ____b. The undifferentiated strategy requires less time and fewer resources. ____c. The needs of ...
July 20, 2011 by vedrana

accounting
MKTG205-1101B-07 Principles of Marketing Assignment Name: Unit 5 Individual Project Deliverable Length: 2-3 pages Details: Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of ...
April 19, 2011 by Nancy Jackson

marketing
Alex is developing the marketing strategy for a brand of men's clothing. Before he develops his strategy, Alex will conduct research to better understand his customers. Briefly describe a conceptual model that includes the factors he should consider in his research.
March 15, 2010 by Anonymous

marketing
The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?
May 30, 2013 by rick

marketing
What is a marketing plan? What does it provide? Briefly discuss strategy and tactics associated with a marketing plan.
July 31, 2011 by Elli

^^Brand Extension^^
wat does brand extension mean? cud u give me an example? Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. ...
May 19, 2011 by cassandra

marketing
identify three problems that a marketing communicator must solve when creating an advertisement.
February 24, 2010 by denise

Introduction to management
Young, innovative, or high-tech firms often adopt the strategy of ignoring history or attempting to do something radically new. In what ways might this strategy hinder them?
January 24, 2013 by Mary

Business
which marketing strategy invloves retaining focus on a single product line but marketing it to new markets?
December 19, 2009 by Bryan

Marketing
Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer
October 10, 2010 by Pam

marketing
Identify the strategy decisions a marketing manager must make in the Price area. Illustrate you answer for a local retailer.
March 6, 2011 by Monica

Principles of Marketing
Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer.
July 29, 2011 by Destiny

Principles of Marketing
Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer.
July 31, 2011 by Destiny

Marketing
Several years ago, a brewing company led a charge of microbreweries in an attack on the established brewers' domestic beers. Explain and describe the following: What is micromarketing? How might it have been used by microbreweries? What communications channels would be most ...
November 22, 2010 by Mike Row

Marketing
Several years ago, a brewing company led a charge of microbreweries in an attack on the established brewers' domestic beers. Explain and describe the following: What is micromarketing? How might it have been used by microbreweries? What communications channels would be most ...
November 23, 2010 by Need Help

marketing
What are the strategic implication of a puch strategh vs. a pull strategy? For example, do you think one type of strategy has greater long-range implications than the other?
September 4, 2007 by emma82

Marketing
for a class assignment I am creating a marketing program for a company that is selling motor scooters. what types of stragtey should I consider including in this plan?
December 19, 2009 by Bryan

International Buisness
The marketing department is asked to formulate a strategy for disseminating product information on new drug Tigason. As the marketing manager what do you recommend?
February 22, 2012 by Maggie

marketing
Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by her company. A couple of team members propose a business plan centered on a good price that would make the product affordable. ...
March 22, 2011 by shantay

MARKETING
Select a company that has good strategy for developing a relationship wsith there customers with handling customer complaints providing information about new products placing orders reciving feed back from the customers and also tracking orders
August 1, 2008 by JAMIAH

marketing
Explain the relationship between the 3 elements that constitute the marketing concept.
July 5, 2009 by Cathy

statistics
A survey of industrial salespeople who are either self-employed, work for small, medium-sized, or large firms revealed the following with respect to incomes: Of those who earn less than $20,000, 9 are self-employed, 12 are employed by small firms, 40 by medium size firms, and ...
September 14, 2008 by Tom E.

marketing
What are some of the different stages that a company goes through when developing their IMC strategy? Am I on the right track? Establish the Communication Objectives Determine and Allocate the Marketing Communication Budget Design the Promotion Mix Evaluate the Effectiveness ...
June 12, 2009 by scooby9132002

marketing
Which of the following statements regarding marketing strategies is FALSE? A. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market. B. It is useful to think of the ...
March 5, 2010 by teetee

marketing
Which of the following statements regarding marketing strategies is FALSE? A. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm. B. These strategies require ...
November 30, 2010 by Anonymous

business help
16. (TCO 2) Which of the following is the most important step to help improve America's business ethics? Middle management support. Training. -- Enforcement. Identification of the organizational ethics officer. 17. (TCO 2) Top leaders in government and business today are: held...
March 29, 2009 by Bryan

Finance
21. Consider an economy with two types of firms, S and I. S firms all move together. I firms move independently. For both types of firms, there is a 60% probability that the firms will have a 15% return and a 40% probability that the firms will have a -10% return. What is the ...
August 2, 2010 by Anonymous

marketing
a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). Use at least 3 academic sources (non-academic sources or text materials will not be counted) to support your work. In addition, select an organization ...
March 5, 2012 by nat

marketing
The economic environment a.of an individual country has little effect on other countries. b. refers to the application of science to convert resources to output. c. includes changes in interest rates and inflation. has little impact on an organization's marketing strategy. d. ...
January 26, 2013 by Andrew

Marketing
How would various company objectives affect the development of a marketing mix for a new type of internet browser software? If this company were just being formed by a former programmer with limited financial resources, list the objectives the programmer might have. Then ...
February 17, 2014 by Janet

Marketing
How would various company objectives affect the development of a marketing mix for a new type of internet browser software? If this company were just being formed by a former programmer with limited financial resources, list the objectives the programmer might have. then ...
February 18, 2014 by Janet

business
13. (TCO 2) Creating competition between employees within the corporation: (Points : 1) can encourage employees to deceive customers should focus on improving corporate profit must be ignored when corporate ethics are developed can bring out the best in employees
March 15, 2012 by elena

Self-Employed
Can someone proofread the text before I place it in the about us section on a website I'm creating. Bryan Martin, Freelance Marketer, has been promoting and marketing businesses since 2008. He began studying how business operates and their potential grow through marketing, ...
June 17, 2010 by Bryan

Marketing
what is overall effectiveness of a good market strategy?
December 12, 2009 by Bryan

Marketing/Business
What is the effectiveness of a good market strategy?
December 12, 2009 by Bryan

Busine
Briefly explain what is meant by objective and judgmental performance evaluation. Discuss two methods of judgmental evaluation. 5. (TCO 8) Briefly describe the purposes of job analysis and the two documents that often result from it. 6. (TCO 9) List the advantages and ...
June 17, 2010 by amber

business
Applying the strategy used by David Windorski at 3M to other organizations would suggest that these firms should
January 13, 2011 by mandeep

Rutgers
Marketing Management How do you decide which brand strategy do you take?
April 15, 2007 by carmen del grey

adult education
Marketing strategy planners should recognize
April 28, 2010 by Anonymous

mkt 421
Marketing strategy planners should recognize that
August 14, 2011 by k

BUSINESS CAPSTONE
You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well...
August 11, 2013 by TASHA

marketing
Which of the following statements best describes the modern view of marketing? A. Marketing should take over production, accounting, and financial services within a firm. B. The job of marketing is to get rid of whatever the company is producing. C. Marketing is concerned with...
August 22, 2010 by Anonymous

Business
Please check my answers: #7-A firm's marketing mix decision areas would NOT include: A. Price B. Promotion C. Product *D. People* #8-The marketing mix: *A. Helps to organize the marketing strategy decision areas* B. Includes four variables-People, Place, Promotion, and Price C...
March 5, 2010 by Linda

Microsoft Word 2010
what are three features to use when creating a flyer for marketing?
October 14, 2013 by Edgar

marketing
• The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such Draft a 200- to 300-word response answering the following questions: o How does an organization establish an ...
June 22, 2010 by george

Marketing
What is the decision facing American Express and what are the alternatives? (promotional strategy and integrated communication)
November 4, 2009 by Cathy

marketing
What are some of the different stages a company goes through when developing its IMC strategy?
January 20, 2010 by robbie

marketing
What are some of the different stages a company goes through when developing its IMC strategy?
January 20, 2010 by robbie

marketing
What are some of the different stages a company goes through when developing its IMC strategy?
January 20, 2010 by robbie

marketing
What are some of the different stages a company goes through when developing its IMC strategy?
May 14, 2010 by Bri

Business
Choose a product you wish to market. You will follow this product through all four P's of Marketing. Describe your goal. Is it to maximize quantity, market penetration, market share, gross revenue, profit, or other goal (such as social change)? In your one to two page paper, ...
October 21, 2012 by Amber

southuniversity
You have been hired as the marketing manager. Research and identify major approaches of how innovations like these are adopted by consumers. Discuss how the marketing strategy for the car needs to rapidly move through these processes. Who or what are the key groups that need ...
February 25, 2011 by Cecilia

managment science
Supposed you have been hired as a Marketing Manager in a Multinational Company which is dealing in high tech products. Company wants to launch a cell phone in the market which can measure the Sugar level and Heart beat of the users. Since, it is a specialty product so it ...
January 11, 2011 by mehboob

Marketing
Walmart claims to have a Every Day Low Price strategy. How does the clearance area match up with that?
June 7, 2008 by China

Marketing
Consider any product or service you are familiar with and briefly discuss the four Ps. What initial strategy and tactic is used in each of the Ps.
July 31, 2011 by Elli

Economics
The spirit of equating marginal cost with marginal revenue is not held by a.perfectly competitive firms. b.oligopolistic firms. c.perfectly competitive firms and oligopolistic firms. d.none of the statements associated with this question are correct.
March 20, 2012 by Chris

Marketing
A. Explain the concept of NET MARKETING CONTRIBTION. B. What fundamental marketing strategies can a business pursue to grow marketing profits? C. Use examples to illustrate these various strategies.
April 30, 2012 by Donny

Marketing
What are key sales promotion techniques examples that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques: *Discounts and deals *Increasing industry visibility *Price-based ...
November 16, 2009 by Sales Promotion Techniques

business
Assignment Type: Individual Project Deliverable Length: 500–750 words Points Possible: 110 Due Date: 9/11/2011 11:59:59 PM CT You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each ...
September 21, 2011 by laura

marketing
Discuss the likely considerations and strategy for a company aiming its market launch at Everett Rogers¡¦ ¡¥early adopters¡¦ category.
April 23, 2008 by Nina

Marketing
How does Tropicana use the marketing mix? By marketing mix, I am referring to the 4 P’s of Marketing- Price, Product, Place and Promotion
January 29, 2012 by Christopher

Economics
Do all firms in all market structures have anything in common? I think not. They all consist of buyers and sellers. In Principals of Microeconomics courses, economists make several general economic assumptions (perhaps incorrectly I might add) about firms and the behavior of ...
December 10, 2006 by Mariah

psy
Father: Information collected on elementary school children have indicated that for the most part, the more cavities children have, the better they are at math. Since I want my daughter to improve her math skills, I now make sure she eats candy with every meal. In adopting the...
November 21, 2010 by Anonymous

Microeconomics
What keeps oligopolies from becoming a monopoly? Why don't the firms join to dominate the market? I know what oligopolies means: There are three conditions in a oligolopolistic market place. There has only a few large dominant firms. Market has high barriers to entry. Firms ...
May 31, 2009 by Susan

Marketing
Companies often forget to pay enough attention to their distribution channels, resulting in their failure to make long-term commitments to these firms. Is the answer to this true? I know companies ofetn pay little attention to their distribution channels but is that a result ...
April 5, 2008 by Maggie

marketing
Develop a pricing strategy for your chosen product/service. Discuss what factors will impact your pricing strategy. What pricing method would you use for your product/service and why? These two questions require research using the textbook (Chapter 9). No other resources are ...
May 22, 2010 by Anna

HUMAN RELATIONS, PART 2
1. A relationship between an employee and a supervisor is a A. horizontal relationship. B. vertical relationship. C. family relationship. D. past relationship.
December 3, 2010 by hibo ahmed

Basic Marketing
A large number of forces shape the marketing environment. The technological environment is one of the most important today. Discuss the impact of technology on marketing including, the opportunities, challenges and ethical issues technology poses for marketing.
May 6, 2011 by Brad

marketing
please can you help to give idea or answer for this homework in marketing subject, how does marketing influence us daily as consumer.
March 16, 2011 by jessie

Marketing Mgtn
Based upon your current perception of marketing, how would you define the function of marketing within your organization?
December 14, 2006 by Zeta

marketing
List three questions a marketing manager might want to ask. Then, provide answers, incorporating marketing math concepts.
August 14, 2010 by Tasha

marketing
When conducting marketing research- how much of a factor do you believe these internal influences are? How would a marketing group go about researching this?
May 14, 2009 by scooby9132002

Marketing 230
How does an organization establish an IMC plan? What are some of the different stages that company goes through when developing their IMC strategy?
June 29, 2009 by Heidi

Human Capital
What is the relationship between the business strategy and the organizational culture regarding staffing decisions?
March 21, 2010 by Mary

english
can someone please help me with these two essay questions about the book the scarlet letter A. discuss how this novel is a story of isolation vs community by creating a thesis that what hawthorne is saying about this relationship. B. discuss how this is a novel about the ...
December 8, 2008 by fred

Marketing
Help with marketing plan. I need help with the following for a marketing plan on an Cafe. 1. Identify the most useful information you would most like to have and identify a source for the data. 2. Prepare a market-product grid to focus your marketing and forecast sales
November 15, 2009 by Bryan

Marketing
Can you give me an example of a product and its marketing mix? By marketing mix, I am referring to the 4 P’s of Marketing- Price, Product, Place and Promotion For example like Yoplait, but I am not sure how the company uses the 4 P’s
January 29, 2012 by Savannah

marketing
can you help me understand these better please o Consumer demographics o Consumer psychographics o Consumer behaviors o A segment profile o A target strategy
May 24, 2009 by scooby9132002

Business
Pick any 3 firms to research. Based on Internet research on these companies, write a 500–750-word research paper proposing at least 3 marketing opportunities that you would strongly suggest that each firm pursue
September 8, 2011 by Michelle

managerial economicsQ3
Suppose the inverse market demand equation is P = 80 ¡V 4(QA+QB), where QA is the output of firm A and QB is the output of firm B, and both firms have a constant marginal cost of $4 (fixed costs are zero). (a)Write down the profit equations for firms A and B. (b)Write down the...
September 7, 2008 by jenny

billing and coding
pick 3 firms to research. based on internet reseach on these companies write a 500-750 word reseach paper proposing at least three marketing opportunities that you would strongly suggest that each firm pursue
April 5, 2011 by laura

marketing
Describe five different investment strategies. Which of these investment strategies do you personally favor? Why? What types of investments fit best with your strategy?
November 3, 2013 by Anonymous

Marketing Management
Mass Marketing is dead versus Mass Marketing is still a viable way to build a profitable brand?
August 14, 2009 by Linda

Economics
Are large and powerful firms easier targets for union organization than small firms?
November 17, 2007 by Sharp

marketing
Mass marketing is dead versus Mass Marketing is still a viable way to build a porfitable brand?
August 26, 2010 by jhean

marketing planning
Define and comment on the Marketing Concept. Outline and comment on the role of marketing management within the wider context of the operation of a business enterprise as a whole unit.
December 4, 2010 by MariaSavva

Marketing
Marketing Mix (Price, Product, Promotion, Place) How does Colgate toothpaste use the marketing mix?
January 30, 2012 by Sawyer

statistics
a study by Hewitt Associates showed that 79% of companies offer employees flexible scheduling. suppose a researcher believes that in accounting firms this figure is lower. The researcher randomly selected 415 accounting firms and through interviews determines that 303 of these...
April 19, 2011 by daniel

economics
Suppose that the economy consists of two types of firms: type A firms which produce output using a technology Qa=Min(1/3K,L) and type B firms which produce output using a technology Qb=Min(1/2K,L). Type A output sells for $1.00, and type B sells for $.50. Assuming that both ...
October 15, 2007 by jon

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