What is the ultimate goal for the director of marketing? (1 point) Responses developing and engaging in promotional activities developing and engaging in promotional activities to make customers excited about buying the business’ products or services to make customers excited about buying the business’ products or services developing and maintaining marketing strategies developing and maintaining marketing strategies managing entry-level employees
The ultimate goal for the director of marketing is to make customers excited about buying the business' products or services.
What is it called when a seller collects cash from a buyer as soon as the goods are delivered? (1 point) Responses payment principle payment principle cash-on-demand cash-on-demand cash-on-delivery cash-on-delivery income purchase
The correct answer is cash-on-delivery (COD), which refers to the practice of collecting cash from a buyer as soon as the goods are delivered.
Marketers have a big part to play in any organization because they are the ones who develop the _____ to attract customers. (1 point) Responses price structure price structure theories theories strategies strategies products
The missing word in the statement is "strategies." Marketers develop strategies to attract customers.
MJ just landed a marketing job as an account coordinator. She is performing basic tasks like customer service, helping with research, and creating reports for account executives. What level of the marketing career level is MJ currently on? (1 point) Responses the fourth—VP of marketing the fourth—VP of marketing the second—marketing manager the second—marketing manager the third—director of marketing the third—director of marketing the first—entry level
MJ is currently on the first level of the marketing career ladder which is the entry level.
Question What is the first thing that you will likely see in most marketing job descriptions? (1 point) Responses a minimum experience requirement a minimum experience requirement an education requirement an education requirement social media following minimums social media following minimums a list of perks
The first thing that you will likely see in most marketing job descriptions is an education requirement.
Most sellers use a program that tracks invoices and orders on a computer and makes it infinitely easier to gain new insights about sales figures without needing a mathematician at every checkout. What is this program called? (1 point) Responses TOS system TOS system POS system POS system sliding commission sliding commission pay bonus pay bonus
The program being referred to in the statement is called a POS (Point of Sale) system.
Chan has been working in an entry-level marketing job for several years now and is ready for a change. What kind of position will Chan likely move on to? (1 point) Responses VP of marketing VP of marketing director of marketing director of marketing marketing manager marketing manager chief marketing officer
Based on the information provided, Chan will likely move on to a marketing manager position.
What is still one of the most reliable and widely accepted mediums of exchange? (1 point) Responses cash cash credit cards credit cards bitcoin bitcoin digital currency
Cash is still one of the most reliable and widely accepted mediums of exchange.
When an employee gets the same commission percentage each time, regardless of how much they sell, what is this referred to as? (1 point) Responses fluctuating commission fluctuating commission bonus commission bonus commission sliding commission sliding commission flat commission flat commission
When an employee gets the same commission percentage each time, regardless of how much they sell, it is referred to as a flat commission.
To set yourself up for success as a marketer, you’ll need to conduct in-depth _____ to find out requirements for entry and advancement, career ladders, and opportunities related to the field. (1 point) Responses interviews interviews research research conversations conversations education education
To set yourself up for success as a marketer, you'll need to conduct in-depth research to find out requirements for entry and advancement, career ladders, and opportunities related to the field.
Question What term refers to your ability to analyze facts before making a judgment, and it tests your ability to read and comprehend written and verbal communications? (1 point) Responses self-assessment self-assessment critical thinking critical thinking active listening active listening interdepartmental communication
The term that refers to the ability to analyze facts before making a judgment and test your ability to read and comprehend written and verbal communications is "critical thinking."
What kind of communication refers to the communication between two departments? (1 point) Responses interdepartmental communication interdepartmental communication sliding communication sliding communication intradepartmental communication intradepartmental communication commission communication
The communication between two departments is referred to as "interdepartmental communication."
What type of goals involve attaining a certain title, position, salary, or certification? (1 point) Responses professional professional personal personal team team relationship
The type of goals that involve attaining a certain title, position, salary, or certification are "professional goals."
What is an effective and easy way to perform the in-depth research that is needed to set yourself up for success as a marketer? (1 point) Responses the internet the internet a college degree a college degree hire a researcher hire a researcher a set of encyclopedias
One effective and easy way to perform the in-depth research needed to set yourself up for success as a marketer is to use the internet.
Nic is the VP of marketing at a company. This includes being the spokesperson for the company and the responsibility of strengthening the products and services with promotional activities. In addition to these duties, what else might Nic be in charge of? (1 point) Responses preparing reports for account executives preparing reports for account executives overseeing all aspects of marketing initiative overseeing all aspects of marketing initiative hiring others in the company hiring others in the company managing and balancing the financial books managing and balancing the financial books
In addition to being the spokesperson for the company and responsible for strengthening products and services with promotional activities, Nic, as the VP of marketing, might also be in charge of overseeing all aspects of marketing initiatives.
Why do most misunderstandings occur? (1 point) Responses because the IDEAL framework is not followed because the IDEAL framework is not followed because one party is uneducated because one party is uneducated because people talk too loudly because people talk too loudly because people don’t listen to one another
Most misunderstandings occur because people don't listen to one another.
What is the number one change that technology has introduced into the world of marketing? (1 point) Responses a decrease in marketing localization a decrease in marketing localization a decreased level of communication a decreased level of communication an increased level of productivity an increased level of productivity a decreased level of productivity
The number one change that technology has introduced into the world of marketing is an increased level of productivity.
Based on the basic outline that most people entering into marketing will take, most people will start off at _____ position and then work towards a ______ (1 point) Responses an executive; management position. an executive; management position. a management position; presidential position. a management position; presidential position. an entry level; a marketing executive. an entry level; a marketing executive. a CEO; VP position.
Based on the basic outline that most people entering into marketing will take, most people will start off at an entry-level position and then work towards a management position.
hat is the next position after the marketing manager position? (1 point) Responses president of marketing president of marketing director of marketing director of marketing VP of marketing VP of marketing chief marketing officer
The next position after the marketing manager position is the director of marketing.
Most sellers use a program that tracks invoices and orders on a computer and makes it infinitely easier to gain new insights about sales figures without needing a mathematician at every checkout. What is this program called? (1 point) Responses TOS system TOS system POS system POS system sliding commission sliding commission pay bonus pay bonus
The program being referred to in the statement is called a POS (Point of Sale) system.
What decision-making strategy do most experienced marketing professionals use to find solutions to issues? (1 point) Responses Expertise Decision Making Expertise Decision Making Progressive Thinking Progressive Thinking Intrinsic Decision Skills Intrinsic Decision Skills Makeshift Decision Making
The decision-making strategy that most experienced marketing professionals use to find solutions to issues is "Expertise Decision Making."
When setting goals, what term refers to keeping track of your progress over time to see how you’re doing? (1 point) Responses flat commission flat commission self-assessment self-assessment active listening active listening sliding omission
The term that refers to keeping track of your progress over time to see how you're doing when setting goals is "self-assessment."
Rayn has chosen to pursue a career in marketing where the main duties involve creating social media posts, responding to user comments, and coming up with strategies to grow social profiles. What career title does Rayn most likely have? (1 point) Responses marketing accountant marketing accountant marketing spokesperson marketing spokesperson social media manager social media manager marketing manager
Rayn most likely has the career title of "social media manager" based on the duties mentioned, which involve creating social media posts, responding to user comments, and coming up with strategies to grow social profiles.
Cristo is looking for an effective and simple way to gain marketing experience and stand out from other applicants while applying for marketing positions—what could Cristo do? (1 point) Responses create a website and practice marketing it create a website and practice marketing it spend several years interning at various firms spend several years interning at various firms lie on a resume and print it on bright paper lie on a resume and print it on bright paper create a video resume
Cristo could create a website and practice marketing it, which would be an effective and simple way to gain marketing experience and stand out from other applicants while applying for marketing positions.
Jaz is just starting out in the world of marketing and finding that this career choice is starting to negatively impact Jaz’s health, relationships, and even work performance. What is Jaz likely feeling pressure to do that is causing this feeling of being overwhelmed? (1 point) Responses to show up to work too early to show up to work too early to dress in clothes that are too expensive to dress in clothes that are too expensive to socialize with work people constantly to socialize with work people constantly to deliver results on a consistent basis
Jaz is likely feeling pressure to deliver results on a consistent basis, which is causing the feeling of being overwhelmed.
Sena has been studying marketing and is beginning to look for a job in the more creative side of marketing. What specific area might be a good fit for Sena based on this? (1 point) Responses customer service customer service management management finance finance advertising advertising
Based on Sena's interest in the more creative side of marketing, a good fit for Sena might be advertising.
What is the first thing that you will likely see in most marketing job descriptions? (1 point) Responses a minimum experience requirement a minimum experience requirement an education requirement an education requirement social media following minimums social media following minimums a list of perks
The first thing that you will likely see in most marketing job descriptions is an education requirement.
