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Homework Help: English: Writing: Persuasive Techniques
by Leo Galleguillos
bandwagon
trying to convince viewers that a product is good because "everyone" is buying it; encouraging people to "jump on the bandwagon"
glittering generality
exaggerating the merits of a product using general, unsupported and often meaningless statements; nice words
image advertising
presenting a desirable situation or lifestyle in order to convince the viewers that if they use a product, they, too can have this lifestyle; beautiful people
name calling
describing bad aspects of a competitor's product so that the advertised product seems better
plain folk
using actors who represent "average" people to suggest that, because people in advertisements resemble friends and neighbors, the product they are using must be good
repetition
repeating an element within one advertisement so that viewers will remember the advertisement and will buy the product; also refers to the repetition of the same advertisement
testimonial
someone will testify that the advertised product did indeed help them or is a good one to buy because they tried it, and it worked
card stacking
telling the facts for one side only
transfer
a message attached to a symbol
humor
satire; amusing instances
Homework Help: English: Writing
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