Help? I'm not good at business
1. Jacob is leading the strategic planning meetings for the nonprofit organization he works for. They are a new organization and are working toward getting all staff on the same page regarding the big picture and goals of the organization. What is the first step that Jacob needs to do in the strategic planning process?
A. Define a mission statement <<
B. Evaluate core values of the organization
C. Establish long-term goals for the organization
D. Develop growth strategies for the organization
Sam Received an e-mail from a well-known candy company. In the e-mail, the company encouraged Sam to dress up like their candy...after all, you are what you eat! Sam decided to try it, and he sent a picture of his costumed self to several of his colleagues so that they could make themselves dress up like the candy too. Soon, Sam's colleagues had printouts of their costume photos hanging in their cubicles. The e-mail is an example of __________ Marketing.
A. Viral
B. Direct
C. Guerilla <<
D. Sales
who else is suffering today from the new test lul
1. supplier problems
2. idea generation
3. customer relationship management
4. direct
5. target market
6. sales promotion
7. descriptive
8. channel intermediaries
9. cost-plus
10. develop superior marketing strategies for its own products
11. price
12. strategic
13. fitness equipment
14. exchange relationships
15. policy
16. viral
17. variability
18. to large numbers of consumers at one time
19. early adopters
20. undifferentiated marketing
21. the spending patterns of consumer in the market of organic food
22. trial pricing
23. guerilla
24. augmented
25. public relations
26. public policy
27. new buy
28. …competitions products
29. define a mission statement
30. making adjustments to marketing objects
31. online consumers
32. argumented product
33. market modification
34. supply and demand
35. technological
36. increase
37. the supply chain
38. the transaction allows a customer to pay the cheapest price for the produce
39. materials
40. long-term
i dont have the answers, but i do wish you all the best of luck! have a good summer everyone ^^
To answer the first question, the first step that Jacob needs to do in the strategic planning process is to define a mission statement.
If you're not familiar with what a mission statement is, it's a concise statement that clearly outlines the purpose and goals of an organization.
To get to the answer, you would need to understand the basic steps involved in strategic planning. Typically, the first step is to define the mission statement. This step is crucial as it sets the direction and provides a clear focus for the organization.
Now, moving on to the second question, the e-mail that Sam received is an example of Guerilla Marketing.
Guerilla marketing refers to unconventional and innovative marketing strategies that aim to grab attention and create a buzz. In this case, the well-known candy company encouraged Sam to dress up like their candy and then encouraged him to share his photo with colleagues. By creating a fun and engaging campaign, the company is hoping to generate interest and word-of-mouth promotion.
To identify the answer, you would need to understand the different types of marketing techniques. Viral marketing aims to spread information rapidly through online channels, direct marketing involves one-on-one communication with the target audience, and sales marketing focuses on selling products or services. In this scenario, the unique and unconventional approach of encouraging people to dress up and share photos aligns with the concept of guerilla marketing.