compare and contrast Rational (formal) model for strategy- emergent strategy

To compare and contrast the Rational (formal) model for strategy and emergent strategy, we need to understand the characteristics and approaches associated with each model.

1. Rational (formal) model for strategy:
The Rational model for strategy is a traditional approach that assumes organizations can make logical and deliberate decisions about their future. This model focuses on a systematic and structured analysis of data and information before establishing a clear strategy. Here are its key features:

- Goal-oriented: The Rational model emphasizes setting specific goals and objectives that guide strategic decision-making. It involves a thorough analysis of the organization's internal and external environment to determine the best course of action.

- Top-down approach: This model typically follows a hierarchical approach, where strategic decisions are made at the top levels of management and then communicated down through the organization. It assumes that top management has the expertise to make rational decisions.

- Analytical thinking: The Rational model relies heavily on data analysis and logical thinking. It involves evaluating various alternatives, weighing their pros and cons, and selecting the one that maximizes benefits and minimizes risks.

2. Emergent strategy:
Emergent strategy, on the other hand, is a more adaptive and flexible approach to strategy formation. It recognizes that strategies can evolve over time based on ongoing learning, experimentation, and unforeseen opportunities or constraints. Here are its key features:

- Learning and adaptation: Emergent strategy emphasizes continuous learning and adaptation based on real-time feedback and changes in the business environment. It acknowledges that strategy can emerge through a process of trial and error.

- Bottom-up approach: Unlike the Rational model, emergent strategy can originate from various levels within the organization, not just top management. It encourages input and involvement from employees at all levels, allowing for diverse perspectives and ideas.

- Flexibility and agility: Emergent strategy enables organizations to respond quickly to unforeseen circumstances or market changes. It promotes flexibility and agility in decision-making, allowing organizations to seize new opportunities or address emerging threats.

In summary, to compare and contrast the Rational (formal) model for strategy and emergent strategy, we see that the Rational model is based on a structured, analytical approach, while emergent strategy emphasizes adaptability, learning, and bottom-up decision-making. While the Rational model assumes a planned and deliberate approach, emergent strategy embraces flexibility and the evolution of strategies over time.