a group of people or companies with a shared set of characteristics and needs or desires is called what

What are your choices?

customer profile

a brand identity
market segment
a francise

It's probably a franchise. Is that how your book describes franchise?

thanks

You're welcome.

A group of people or companies with a shared set of characteristics and needs or desires is called a target market. To come up with the answer, I analyzed the question and applied my knowledge base.