Match each of the following steps that took place as Books on Wheels moved through the decision making, production, marketing, and sale of The Campus Cart with the correct phase of the management process: planning/organizing, directing/leading, and controlling.

A. Planning/Organizing
B. Directing/Leading
C. Controlling

1.Identifying five college campuses to serve as test markets.

2.Overseeing the production and shipment of The Campus Cart.

3.Deciding which new markets to expand into based on the first year’s sales results.

4.Implementing a bonus system to reward employees for meeting sales and production goals.

5.Deciding to spend more advertising dollars in regions where sales were slower than expected.

To match each step with the correct phase of the management process, we can analyze what each step involves and determine which phase it falls under.

1. Identifying five college campuses to serve as test markets.
This step involves identifying potential markets and deciding where to focus efforts. It falls under the planning/organizing phase as it requires gathering information and making strategic decisions.

2. Overseeing the production and shipment of The Campus Cart.
This step involves monitoring and managing the production and shipment processes. It falls under the directing/leading phase as it requires overseeing and guiding the execution of tasks.

3. Deciding which new markets to expand into based on the first year’s sales results.
This step involves analyzing sales data and making strategic decisions on market expansion. It falls under the planning/organizing phase as it requires evaluating outcomes and making future plans.

4. Implementing a bonus system to reward employees for meeting sales and production goals.
This step involves introducing an incentive system for employees. It falls under the controlling phase as it entails establishing performance metrics and mechanisms to ensure goals are met.

5. Deciding to spend more advertising dollars in regions where sales were slower than expected.
This step involves adjusting the marketing strategy based on sales performance. It falls under the planning/organizing phase as it requires analyzing data and making strategic decisions.

Based on the analysis above, the match between steps and phases of the management process would be:

1. Identifying five college campuses to serve as test markets. - A. Planning/Organizing
2. Overseeing the production and shipment of The Campus Cart. - B. Directing/Leading
3. Deciding which new markets to expand into based on the first year’s sales results. - A. Planning/Organizing
4. Implementing a bonus system to reward employees for meeting sales and production goals. - C. Controlling
5. Deciding to spend more advertising dollars in regions where sales were slower than expected. - A. Planning/Organizing