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July 30, 2015

Homework Help: business

Posted by Jacob on Wednesday, April 30, 2014 at 1:44am.

Research studies indicate that the referral approach is effective because:
A. customers seldom trust a salesperson, but do trust a third party.

B. customers may be far more impressed with your good points if they are represented by a third party, rather than by you.

C. customers always respect the opinions of a third party.

D. customers know that the viewpoint of a third party is always accurate.

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