The free shipping and manufacturer’s warranty that comes with a coffee maker represent which category of purchase criteria among the Four Utilities of Customer Value?
Form
Ease of possession
Time
Place
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The free shipping and manufacturer's warranty that come with a coffee maker represent the "Place" category of purchase criteria among the Four Utilities of Customer Value.
To understand this, we need to know what the Four Utilities of Customer Value are. The Four Utilities of Customer Value are the four categories that customers consider while evaluating a product or service. These categories are:
1. Form: It refers to the physical characteristics and features of the product that satisfy customer needs. For a coffee maker, this could include factors such as brewing capacity, programmability, or durability.
2. Time: It refers to the convenience and speed with which the product or service can be obtained. In the case of a coffee maker, this could include factors such as availability for immediate purchase or fast shipping options.
3. Place: It refers to the convenience and accessibility of the location where the product or service is purchased. This can include factors such as the proximity of the store or online retailer to the customer's location. In the context of the question, free shipping plays a crucial role in enhancing the "Place" aspect as it eliminates the additional cost and inconvenience associated with physically going to a store.
4. Ease of possession: It refers to the convenience and simplicity of owning and using the product or service. This can include factors such as the simplicity of the coffee maker's design or ease of cleaning.
In this case, the free shipping and manufacturer's warranty represent the "Place" category because they contribute to the convenience and accessibility of the coffee maker. The free shipping eliminates the need for the customer to physically go to a store and allows them to have the product delivered directly to their desired location. The manufacturer's warranty further enhances this aspect by providing assurance and support in case any issues arise with the coffee maker.