television is an attractive advertising medium because it
A. Offers mass coverage and flexibility
B. is relatively expensive
C. offers rapidly growing network audience
D. provides instant feedback which can be used to measure effectiveness
I'll be glad to check your answer.
A offers mass coverage and flexible
The correct answer is A. Offers mass coverage and flexibility.
The correct answer is A. Offers mass coverage and flexibility.
Television is an attractive advertising medium for several reasons. One of the main reasons is that it offers mass coverage, meaning that advertisements can reach a large number of people at the same time. This is because television has a wide audience base and is a popular form of media consumption.
Additionally, television also provides flexibility for advertisers. Advertisements can be tailored to different time slots and target specific demographics or viewer preferences. This flexibility allows advertisers to reach their desired audience more effectively.
On the other hand, option B, "is relatively expensive," is incorrect. While it is true that television advertising can be costly compared to other advertising mediums, the expense does not make it attractive; it is the mass coverage and flexibility that make it attractive.
Option C, "offers rapidly growing network audience," and option D, "provides instant feedback which can be used to measure effectiveness," are incorrect. These options do not accurately describe the reasons why television is an attractive advertising medium.
To determine the correct answer in this case, it is important to understand the advantages and characteristics of television as an advertising medium. This knowledge can be acquired by studying marketing and advertising principles and research, as well as keeping up with industry trends and consumer behavior.