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December 20, 2014

Homework Help: marketing

Posted by marikent on Tuesday, March 11, 2014 at 12:12am.

davis is a producer of seasoning powder for quick preparation of food.By 2012 there are nine varieties of seasoning powders.The marketing objectives of the company are to contribute to the dietary life of consumers and also diversify its products to increase the company's turnover.The market is growing 20%.The demand for these instant food products is from housewives,singles,restaurants,and food stalls.Unlike other companies which are paste-based,Davis's products are powder based.Davis'products are easy to use,less oily and healthier as the products are produce by using the spray dry technology where both quality and cleanliness are guaranteed.however,observation shows that Davis is struggling to establish a stable foothold in the growing market.Production of the seasoning powrder is running at loss.

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Explain the strengths,weaknesses,opportunities and threats of davis's business.

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