posted by Anonymous on .
Familiarize yourself with the major environmental forces facing Canadian business by reading pages 6 to 19 of your textbook. The forces are: economic, demographic, technological, cultural, and legal.
Watch the following recruitment ads for IBM:
A: Go to youtube and watch the video called "Recruitment for IBM Computers 1960s Commercial"
B: Go to youtube and watch the video called "Why I'm an IBMer"
Question 1: What environmental forces has IBM addressed in B. since A.? Mention the forces and describe how IBM has addressed them.
Question 2: What environmental forces could IBM address better in B.? Mention the forces and describe how IBM could address them better.
Word limit = 250 words.
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Just with question A, I've watched the 2 videos and I would like a hint on some of the forces that are addressed and how
Although I don't see how this is an environmental issue, the more recent video pictures women and racial minorities that were absent in the 1960 video.
It makes sense if the question is asking about corporate environment.