The planned effort to present a unique image through newspapers, community events, and other visible

places is called
A. press release.
B. public relations.
C. branding.
D. advertising.

Why C?

http://www.entrepreneur.com/article/77408#

The planned effort to present a unique image through newspapers, community events, and other visible places is called branding.

To arrive at this answer, let's go through the options and understand their meanings:

A. Press release: A press release is a written communication that distributes information to the media about something newsworthy. While it can be part of a public relations strategy, it is not the term used for actively presenting a unique image through various channels.

B. Public relations: Public relations is the practice of managing and maintaining the reputation and relationship of an organization or individual with the public. It involves communicating with the public through various media and other means to build a positive image. While public relations is related to presenting a unique image, it is a broader term that encompasses many activities.

D. Advertising: Advertising refers to the process of promoting a product, service, or brand through paid communication channels such as television, radio, print media, and online platforms. Though advertising can be a part of branding efforts, it primarily focuses on paid promotions rather than creating a unique image.

C. Branding: Branding refers to the planned effort of creating a unique and consistent image, message, and identity for a product, service, or organization. It involves defining and shaping the perception of the target audience through various activities, including newspapers, community events, and other visible places. The goal of branding is to differentiate a brand from competitors and create a strong and recognizable identity in the minds of consumers.

Therefore, the correct answer is C. branding.