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August 29, 2015

Homework Help: Economics

Posted by Tameika on Thursday, August 8, 2013 at 10:14am.

Sometimes, a bidder on a work contract may bid lower than what would maximize his/her profit from the contract and the reason for that is to create goodwill (to increase expected future business from the buyer). How would you value the goodwill that is obtained in this way?

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