Please check my grammar, sentence structure and how the references are places.
Running Head: MARKETING MIX PROJECT
Marketing Mix Project
Natashia Johnson
Keiser University
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MARKETING MIX PROJECT
Marketing Mix Project
I chose the product Banana Colada Fuze because it regulates my digestive. I went into the grocery store looking for a product similar to a smoothie but not as thick. When I got into the grocery store I went to the specialty drink section and immediately the packaging engaged me. Through the top of the bottle appeared to be a light liquid which was exactly what I was looking for but I was not sure what I was in for. I must admit I loved the multicolored ensemble label. The label had a fruitful blend of bananas, coconuts and pineappleson it. Without hesitation I immediately grabbed the bottle and purchased it. When I got home I opened the bottle to indulge myself. Hands down the taste was exactly what I was looking for. This Fuze drink had a light banana colada taste which reflected the various fruits on the outside of the packaging. Just when I didn’t think it could get any better it began to regulate my digestive system. Amazing grace must have been what I needed because I have acid reflux. Anyone that has acid reflux can tell you that they have a problem digesting food. In addition to regulating my digestive system it loosened my joints where I was having excruciating cramps in my leg and foot. Curiously I peered at the front and the side of the label to see what I had just experienced. The label listed in detail all the vitamins and health nutrients Banana Colada was made of.
Banana Colada Fuze has so many benefits. Some of there benefits is that it is essential for vision, growth, and healthy skin, it helps support the body’s immune system and it is great for muscle contraction. When I consume one bottle of Banana Colada Fuze a day it combats
MARKETING MIX PROJECT
my acid reflux and muscle contraction that causes me to have cramps. So if you have acid reflux and cramps don’t get discouraged but try a bottle of the health alternative drink Banana Colada Fuze.
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Product Section
Positioning
Banana Colada Fuze is marketed as a natural health product. It is fortified with a variety of vitamins, antioxidants, and electrolytes which are considered to be a factor in health maintenance.
Brand Name
Banana Colada Fuze made by Coca Cola is a global brand. It is highly recognized. It contains one third of its earnings outside its home country. Its recognizable outside its home base of customers and has publicly available marketing and financial data.
Company Image
Coca Cola the maker of Fuze has a strong company image. They support the U.S. Olympics, donate to the environment, education and disaster storms.
Features and Benefits
Banana Cola Fuze have vitamins that are essential for vision, growth and healthy skin. The antioxidants that are in this drink help support the body’s immune system. If your having digestive problems Banana Colada Fuze can ease digestion. Which saves you time and money from going to see a gastroenterologist that can’t cure the problem. Potassium help with muscle contraction. If you have problems with cramps instead of taking an iron pill try a Banana Colada Fuze it will loosen your joints. It alternative sweetener crystalline fructose is also healthier especially if your trying to lose weight.
MARKETING MIX PROJECT
Packaging
Packaging has five functions to contain and protect products, promote products, facilitate storage and use and convenience of products, facilitate recycling and environmental damage (pg.369 chptr10). Banana Colada Fuze packaging is a multicolored 16.9 ounce bottle with an ensemble of fruits throughout the labeling on the package. The label express the blend of fruit (persuasive label) inside the bottle. Along with the fruit ensemble there is a list of ingredients(informational labeling) vitamins and nutrients listed on the label. There packaging certainly increase brand awareness.
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Place Section
Channels of Distribution
After settling on a geographic region or community retailers must chose a specific site to build there business. In addition to growth potential the important factor are neighborhood socioeconomic characteristics, traffic flows, land costs, zoning regulation and publication. A particular sites’ visibility, parking entrance, exit locations, accessibility, safety and security are considered. Additionally, a retailer should consider how its store should fit in the surrounding area.
Once it is determined what products will satisfy the target customer’s desires, retailers must find the sources of supply and evaluate the product. When the right products are found the retail buyer negotiates a purchase contract. The buyer function can either be performed in-house or be delegated to an outside firm. The goods must then be moved from the seller to the retailer, which means shipping, storing and stocking the inventory.
Coca Cola the maker of Fuze sell there product to the bottling operations, and distributors. These then distribute them to retail outlets, restaurants, and gas stations. There are different points of sale available throughout the Coca Cola Company. Wholesalers, distributors, retailers, corner stores, supermarkets, groceries, restaurants, cafés and night clubs. Coca Cola have multiple distribution channels. One Channel goes from the manufacturer to the distributor to retailer to consumer. This is considered Traditional Channel. Another Channel goes to manufacturer to retailer to consumer.
Type of Distribution
MARKETING MIX PROJECT
Banana Colada Fuze is an intensive type of distribution. It is available in every outlet. You can find it in many different grocery stores such as: Wal-Mart, Kroger, Publix and many other grocery stores and convenient stores. You can also find it in convenient stores and gas stations.
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Promotion Section
Messaging/Positioning
Banana Colada Fuze is the healthy choice alternative.
Advertising
Advertising affects consumer daily lives, informing them about product and services and influencing their attitudes, beliefs and ultimately their purchase(pg.610 chptr17). Banana Colada Fuze is well known on National TV, print media, electronic media and billboards. There ads reflect a healthy choice.
Personal Selling
Personal selling is the direct communication between sales and representative and one or more prospective buyers in an attempt to influence each other in a purchase situation. Personal selling is done by Coca Cola sells force the owner of Fuze. Coca Cola sells its product Fuze to the bottling operation, distributors, fountain wholesalers, and some fountain retailing. These then distribute them to retail outlets, milk bars, corner stores, restaurants, gas stations and news agents.
Sales Promotion
The purpose of sales promotion is to market communication activities, other than advertising, personal selling, and public relations, in which a short term incentive motivates consumers or members of the distribution channel to purchase a good or service immediately either by lowering the price or adding value. There are short term incentives to encourage the purchase
MARKETING MIX PROJECT
or sale of the Banana Colada Fuze. You can buy ten drinks at the price of $10 instead of
$1.59 each, which saves you money. These promotions take place in grocery stores, retail stores, and online. On the other hand Coca Cola the maker of Fuze might use aggressive personal selling or trade advertising to convince a wholesaler or retailer to carry the merchandise. There are TV commercials, websites and in store displays advertising Fuze . This approach is known as push strategy (pg.596 chptr 16). The wholesaler in turn push the merchandise forward by persuading the retailer to handle the goods. The retailer then uses advertising displays and other forms of promotion to convince the consumer to buy the pushed product. The pull strategy (pg.596 chptr 16) which stimulates consumer demand to obtain product distribution. Rather than trying to sell to the wholesaler, Coca Cola using a pull strategy focus its promotional efforts on end consumers or opinion leaders. For example: Banana Colada Fuze the healthy alternative, consumers demand the product from the retailer. The retailer in return order the merchandise from the wholesaler, confronted with rising demand they place an order for the pulled merchandise from Coca Cola.
Public Relations
Pubic relations is the element of the promotional mix evaluates public attitudes, identifies issues that might elicit public concern, and executes public programs to gain public understanding and acceptance (pg 633 chptr 17). Coca Cola the maker of Fuze have great relationships worldwide. They sponsor the U.S. Olympics, donates to education, the environment and natural disasters. Marketing managers plan solid public relations campaign that fit into overall marketing plans and focus on targeted audiences. These campaigns strive
MARKETING MIX PROJECT
to maintain a positive image of the corporation in the eyes of the public. In the past Coca Cola has been criticized for contributing to childhood obesity particularly in the U.S. In response Coca Cola have overtaken public relations campaigns to try to minimize the impact other of reputation and sales. Coca Cola created the Beverage Institute of Health and Wellness to support nutrition research, education and outreach.
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Price Section
Objective
Banana Colada Fuze is a volume objective. They are concerned with quantity when comes to making there profits. The trends in influencing the price of the product is that it is health conscience.
Strategy
Coca Cola’s Banana Colada Fuze uses a status quo type of pricing (pg694 chptr 19) They seek to maintain existing prices or maintain competitors prices. Their competition is Pepsi’s Sobe. There strategy is to listen to all the voices of the world asking for beverages. They are determined to make good drinks. They will continue to contribute to communities around the world through commitments to education, health, wellness, and diversity. Volume can always be increased, they can interest the level of consumers, take part in festivals and events, and launch new flavors.
Impact of Competition
Competition varies during the product life cycle and strongly affects pricing decisions(pg.710 chptr 19). Although a firm might not have any competition at first. The high prices it charges could eventually induce another firm to enter the market. Intense competition can cause price wars.
Coca Cola the maker of Fuze is now thinking more health conscience. Its product line Fuze has a variety of flavors from green teas to energy drinks which allows them to compete with Pepsi’s Sobe. It’s competitor Pepsi Sobe has some health conscience drinks. However most of
MARKETING MIX PROJECT
there drinks do not offer half the benefits that are in Fuze. Fuze’s product banana colada Fuze has more vitamins, compared to Pepsi’s Sobe Pina Colada. Sobe’s Pina Colada does not have any antioxidant or electrolytes in it’s contents. Sobe’s Pina Colada does not regulate your digestive system or loosen your joints. Fuze offer more than just a great taste it offers a healthy experience. Although Fuze is a volume objective there price is in view with the competition. It also represent quality from the packaging to the contents. Fuze’s Banana Colada doesn’t taste cheap or look cheap. They live up to there name “Simply Fuze” and it is explosive. Everything you see on the bottle is what you will be getting in the package. Everyone deserves to know the truth about a product.
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Conclusion
I believe I did a great job marketing my product because I know my product. I drink banana colada fuze regularly so I know first hand that it regulates your digestive system and loosen joints. It is a health alternative drink. Drink one bottle a day and it should regulate your digestive system and loosen your joints. If I had to choose between Pepsi’s Sobe Pina Colada I would choose Fuze’s Banana Colada because it offers more than just a great taste it’s a healthy experience.
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References
pg.369 chptr 10 (packaging)
pg.649 chptr 18 (sales promotion)
pg. 633 chptr 17 (public relations)
pg.694 chptr 19 (strategy)
Pg.649 chptr 18 (Impact of competition)
Running Head: MARKETING MIX PROJECT
Marketing Mix Project
Natashia Johnson
Keiser University
MARKETING MIX PROJECT
I chose the product Banana Colada Fuze because it regulates my digestive system. When I went into the grocery store, I was looking for a product similar to a smoothie but not as thick. Upon seeing the packaging of Banana Colada Fuze in the specialty drink section, I was immediately engaged. The bottle had a light liquid on top, which was exactly what I was looking for. The colorful label with a blend of bananas, coconuts, and pineapples caught my attention. Without hesitation, I purchased the bottle and tried it at home. The taste was exactly what I was looking for, reflecting the various fruits on the packaging. Moreover, it also regulated my digestive system and alleviated my leg and foot cramps. Curiously, I examined the label to learn more about the vitamins and health nutrients present in Banana Colada Fuze.
Banana Colada Fuze offers numerous benefits. It is essential for vision, growth, and healthy skin. It also helps support the body's immune system and is great for muscle contraction. By consuming one bottle of Banana Colada Fuze a day, I am able to combat my acid reflux and muscle contraction that cause me to have cramps. So if you have acid reflux and cramps, don't get discouraged - try a bottle of Banana Colada Fuze.
Product Section
Positioning
Banana Colada Fuze is marketed as a natural health product. It is fortified with a variety of vitamins, antioxidants, and electrolytes which are considered to be factors in health maintenance.
Brand Name
Banana Colada Fuze, made by Coca Cola, is a global brand. It is highly recognized and accounts for one third of its earnings outside its home country. The brand has publicly available marketing and financial data.
Company Image
Coca Cola, the maker of Fuze, has a strong company image. They support the U.S. Olympics and donate to the environment, education, and disaster relief efforts.
Features and Benefits
Banana Colada Fuze contains vitamins that are essential for vision, growth, and healthy skin. The antioxidants in this drink help support the body's immune system. Additionally, if you are experiencing digestive problems, Banana Colada Fuze can help ease digestion. It also contains potassium which assists with muscle contraction. Instead of taking an iron pill for cramps, try Banana Colada Fuze as it can help loosen your joints. The alternative sweetener crystalline fructose is also healthier, especially for those trying to lose weight.
Packaging
Packaging serves five functions: containing and protecting products, promoting products, facilitating storage and use, facilitating recycling, and minimizing environmental damage (pg.369 chptr10). The packaging of Banana Colada Fuze is a multicolored 16.9 ounce bottle with an ensemble of fruits throughout the label. The label effectively showcases the fruit blend inside the bottle, while also listing ingredients, vitamins, and nutrients. The packaging increases brand awareness.
Place Section
Channels of Distribution
The Coca Cola Company sells Fuze to bottling operations and distributors, who then distribute the product to retail outlets, restaurants, and gas stations. Coca Cola has multiple distribution channels, including wholesalers, distributors, retailers, corner stores, supermarkets, groceries, restaurants, cafés, and nightclubs. The distribution channels include both traditional channels that go from the manufacturer to the distributor to the retailer to the consumer, as well as channels where the manufacturer sells directly to the retailer and then to the consumer.
Type of Distribution
Banana Colada Fuze follows an intensive type of distribution. It is available in every outlet, including grocery stores like Wal-Mart, Kroger, and Publix, as well as convenience stores and gas stations.
Promotion Section
Messaging/Positioning
Banana Colada Fuze is positioned as the healthy choice alternative.
Advertising
Banana Colada Fuze is well known through national TV, print media, electronic media, and billboards. Its advertisements reflect a focus on healthy choices.
Personal Selling
Personal selling is done by Coca Cola's sales force. They sell Fuze to bottling operations, distributors, fountain wholesalers, fountain retailers, retail outlets, milk bars, corner stores, restaurants, gas stations, and news agents.
Sales Promotion
There are various sales promotions to encourage the purchase of Banana Colada Fuze. For example, you can buy ten drinks for the price of $10 instead of $1.59 each. These promotions take place in grocery stores, retail stores, and online. Coca Cola may also use aggressive personal selling and trade advertising to convince wholesalers and retailers to carry the product. TV commercials, websites, and in-store displays are used to advertise Fuze.
Public Relations
Coca Cola, the maker of Fuze, maintains strong relationships worldwide. They sponsor the U.S. Olympics and donate to education, the environment, and natural disaster relief efforts. Coca Cola's public relations campaigns aim to maintain a positive image of the corporation and address any concerns raised by the public, such as the issue of childhood obesity.
Price Section
Objective
Banana Colada Fuze has a volume-based objective. The company is concerned with quantity when it comes to making profits. The pricing of the product is influenced by the health-conscious trends in the market.
Strategy
Coca Cola's Banana Colada Fuze follows a status quo pricing strategy. They seek to maintain existing prices or match competitors' prices. Their main competitor is Pepsi's Sobe. Coca Cola's strategy is to listen to consumer demands and create good drinks. They also contribute to communities around the world through commitments to education, health, wellness, and diversity. Coca Cola can increase volume by appealing to consumers, participating in festivals and events, and launching new flavors.
Impact of Competition
Competition in the market can vary during the product life cycle and strongly affect pricing decisions (pg.710 chptr 19). While a firm may not face any competition initially, high prices charged could eventually attract new competitors. Intense competition can lead to price wars. Coca Cola, as the maker of Fuze, is now focusing more on health-conscious products. Their Fuze product line, which includes a variety of flavors from green teas to energy drinks, allows them to compete with Pepsi's Sobe. Fuze's Banana Colada offers more vitamins compared to Pepsi's Sobe Pina Colada. Additionally, Fuze regulates the digestive system and loosens joints, which is not offered by Sobe's Pina Colada. Although Fuze follows a volume objective, their price is competitive and represents quality.
Conclusion
In conclusion, I believe I did a great job marketing my product, Banana Colada Fuze, because I understand its benefits from personal experience. Regularly consuming this drink has helped regulate my digestive system and alleviate joint pain. It is a healthy alternative drink that offers more than just a great taste. When compared to Pepsi's Sobe Pina Colada, Fuze's Banana Colada provides more vitamins and health benefits. Moreover, its packaging and contents reflect the quality and value of the product. Everyone deserves to know the truth about a product and make informed choices.
References
- (pg.369 chptr 10) Packaging
- (pg.649 chptr 18) Sales Promotion
- (pg. 633 chptr 17) Public Relations
- (
Running Head: MARKETING MIX PROJECT
Marketing Mix Project
Natashia Johnson
Keiser University
MARKETING MIX PROJECT
I chose the product Banana Colada Fuze because it regulates my digestion. When I went to the grocery store, I was looking for a product similar to a smoothie but not as thick. In the specialty drink section, I was immediately engaged by the packaging of Banana Colada Fuze. The bottle had a light liquid on top and a colorful label with images of bananas, coconuts, and pineapples. I purchased the bottle without hesitation and when I tried it at home, I found that it had the exact taste I was looking for. Moreover, it also regulated my digestion and relieved the cramps in my leg and foot. I then looked at the label to find out more about the vitamins and health nutrients in the drink.
Banana Colada Fuze has several benefits. It is essential for vision, growth, and healthy skin. It also supports the body's immune system and is great for muscle contraction. By consuming one bottle of Banana Colada Fuze a day, it can combat acid reflux and muscle cramps. Therefore, if you have acid reflux and cramps, I would highly recommend trying a bottle of the healthy alternative drink Banana Colada Fuze.
Product Section
Positioning: Banana Colada Fuze is marketed as a natural health product that is fortified with vitamins, antioxidants, and electrolytes.
Brand Name: Banana Colada Fuze, made by Coca Cola, is a global brand with recognition outside its home country.
Company Image: Coca Cola has a strong company image and supports various causes such as the U.S. Olympics, environment, education, and disaster relief.
Features and Benefits: Banana Colada Fuze contains essential vitamins for vision, growth, and healthy skin. It also has antioxidants to support the immune system and can aid in digestion and muscle contraction. The drink uses an alternative sweetener, crystalline fructose, which is healthier, especially for weight loss.
Packaging: The packaging of Banana Colada Fuze is a colorful 16.9 ounce bottle with images of fruits and a label that lists the ingredients, vitamins, and nutrients. The packaging increases brand awareness.
Place Section
Channels of Distribution: Coca Cola sells Banana Colada Fuze to bottling operations and distributors, who then distribute it to retail outlets, restaurants, and gas stations.
Type of Distribution: Banana Colada Fuze is available in every outlet, making it an intensive type of distribution. It can be found in grocery stores, convenience stores, and gas stations.
Promotion Section
Messaging/Positioning: Banana Colada Fuze is positioned as a healthy choice alternative.
Advertising: Banana Colada Fuze is advertised on national TV, print media, electronic media, and billboards, reflecting a healthy choice.
Personal Selling: Coca Cola's sales force sells Banana Colada Fuze to bottling operations, distributors, and retailers, including milk bars, corner stores, restaurants, gas stations, and news agents.
Sales Promotion: There are various sales promotions for Banana Colada Fuze, such as buying ten drinks for $10 instead of $1.59 each. These promotions take place in grocery stores, retail stores, and online.
Public Relations: Coca Cola, the maker of Fuze, has strong relationships worldwide. They sponsor the U.S. Olympics, donate to education, the environment, and natural disasters. Coca Cola uses public relations campaigns to maintain a positive image and address concerns, such as childhood obesity.
Price Section
Objective: Banana Colada Fuze has a volume objective, focusing on quantity.
Strategy: Coca Cola's strategy is to maintain existing prices or follow competitors' prices. They listen to consumer demands globally and aim to create good drinks. They also contribute to communities around the world.
Impact of Competition: Competition in the industry strongly affects pricing decisions. Coca Cola's Banana Colada Fuze competes with Pepsi's Sobe. Fuze offers more vitamins, antioxidants, and digestive benefits compared to Pepsi's Sobe Pina Colada.
Conclusion
In conclusion, I believe I did a great job marketing Banana Colada Fuze. The product offers several health benefits, including regulating digestion and relieving joint pain. It is positioned as a healthy alternative drink and is well-known through advertising. Coca Cola's strong company image and corporate social responsibility efforts also contribute to the success of Banana Colada Fuze.
Running Head: MARKETING MIX PROJECT
Marketing Mix Project
Natasha Johnson
Keiser University
MARKETING MIX PROJECT
I chose the product Banana Colada Fuze because it regulates my digestive system. Upon entering the grocery store, I looked for a product similar to a smoothie but not as thick. I went to the specialty drink section and was immediately engaged by the packaging. The bottle appeared to contain a light liquid, which was exactly what I was looking for. Without hesitation, I grabbed the bottle and purchased it. When I got home and opened the bottle, the taste was exactly what I was expecting. The Fuze drink had a light banana colada taste that reflected the various fruits on the packaging. Additionally, it helped regulate my digestive system and loosened my joints, relieving cramps in my leg and foot. Curiously, I examined the label to see what the drink was made of. The label listed all the vitamins and health nutrients found in Banana Colada Fuze.
Banana Colada Fuze offers many benefits. It is essential for vision, growth, and healthy skin. It helps support the immune system and is great for muscle contraction. Consuming one bottle of Banana Colada Fuze a day combats my acid reflux and muscle contraction, preventing cramps. If you have acid reflux and cramps, I recommend trying Banana Colada Fuze as a healthy alternative drink.
Product Section
Positioning
Banana Colada Fuze is marketed as a natural health product. It is fortified with a variety of vitamins, antioxidants, and electrolytes, which contribute to overall health.
Brand Name
Banana Colada Fuze is made by Coca Cola, a global brand. It is highly recognized and has a significant presence outside its home country. There is publicly available marketing and financial data for Coca Cola.
Company Image
Coca Cola, the maker of Fuze, has a strong company image. They support the U.S. Olympics and donate to environmental, educational, and disaster relief causes.
Features and Benefits
Banana Colada Fuze contains essential vitamins for vision, growth, and healthy skin. The antioxidants in the drink support the immune system. It can also aid digestion, preventing the need for medical intervention. The drink's potassium content helps with muscle contraction. Additionally, the alternative sweetener, crystalline fructose, is a healthier option for those trying to lose weight.
Packaging
Packaging serves five functions: containing and protecting the product, promoting the product, facilitating storage and use, facilitating recycling, and minimizing environmental damage. Banana Colada Fuze's packaging is a multicolored 16.9 ounce bottle with an ensemble of fruits throughout the label. The label conveys the fruit blend inside the bottle and provides a list of ingredients, vitamins, and nutrients. The packaging increases brand awareness.
Place Section
Channels of Distribution
Retailers must carefully select their business location based on factors such as growth potential, neighborhood characteristics, traffic flows, and land costs. Retailers need to consider visibility, accessibility, safety, and security when choosing a site. Once retailers determine the products to satisfy their target customers, they find sources of supply and evaluate products before negotiating a purchase contract. The goods are then shipped, stored, and stocked by the retailer.
Coca Cola sells Fuze to bottling operations and distributors, who distribute the product to retail outlets, restaurants, and gas stations. Coca Cola has multiple distribution channels, including wholesalers, distributors, retailers, corner stores, supermarkets, groceries, restaurants, cafes, and nightclubs. One channel follows the traditional path from the manufacturer to distributor to retailer to consumer, while another channel goes directly from the manufacturer to retailer to consumer.
Type of Distribution
Banana Colada Fuze has an intensive distribution strategy, aiming to make the product available in every outlet. It can be found in various grocery stores such as Wal-Mart, Kroger, and Publix, as well as convenience stores and gas stations.
Promotion Section
Messaging/Positioning
Banana Colada Fuze positions itself as the healthy choice alternative.
Advertising
Advertising plays a significant role in informing consumers about products and services and influencing their attitudes and beliefs. Banana Colada Fuze is well-known and advertised on national TV, in print media, on electronic media, and on billboards. The advertisements emphasize the drink's health benefits.
Personal Selling
Personal selling involves direct communication between sales representatives and prospective buyers. Coca Cola's sales force sells Fuze to bottling operations, distributors, fountain wholesalers, and some fountain retailers. These intermediaries then distribute the product to retail outlets, milk bars, corner stores, restaurants, gas stations, and newsagents.
Sales Promotion
Sales promotion activities include short-term incentives that motivate consumers or members of the distribution channel to make an immediate purchase. Banana Colada Fuze offers promotions such as buying ten drinks for $10 instead of $1.59 each, saving consumers money. These promotions occur in grocery stores, retail stores, and online. Coca Cola may also use aggressive personal selling or trade advertising to convince wholesalers or retailers to carry the merchandise. TV commercials, websites, and in-store displays are used to promote Fuze.
Public Relations
Public relations evaluate public attitudes, identify potential concerns, and execute programs to gain public understanding and acceptance. Coca Cola has a strong public image and participates in initiatives such as sponsoring the U.S. Olympics, supporting education, preserving the environment, and providing disaster relief. Marketing managers plan public relations campaigns to maintain a positive company image, address any criticism or concerns, and engage with targeted audiences.
Price Section
Objective
Banana Colada Fuze has a volume objective, focusing on quantity when it comes to profitability. The pricing trend for this product is health consciousness.
Strategy
Coca Cola's Banana Colada Fuze uses a status quo pricing strategy, seeking to maintain existing prices or match competitors' prices. The main competitor is Pepsi's Sobe. Coca Cola listens to consumer demands and strives to make good drinks while contributing to communities worldwide. Volume can be increased by targeting consumer interests, participating in events and festivals, and launching new flavors.
Impact of Competition
Competition varies throughout the product life cycle and strongly influences pricing decisions. While a firm may initially have no competition, high prices could eventually attract new entrants. Intense competition can lead to price wars.
Coca Cola's Fuze has a variety of flavors, including green teas and energy drinks, allowing them to compete with Pepsi's Sobe. While Sobe also offers some health-conscious drinks, Fuze provides more benefits. For example, Fuze's Banana Colada contains more vitamins compared to Sobe's Pina Colada. Sobe's Pina Colada lacks antioxidants and electrolytes and does not regulate digestion or loosen joints. Fuze not only offers a great taste but also a healthy experience. While Fuze aims for volume objectives, its price is competitive, representing quality from packaging to contents.
Conclusion
In conclusion, I believe I did a great job marketing my product, Banana Colada Fuze, because I am familiar with it and its benefits. As a regular consumer myself, I know firsthand that it regulates digestion and loosens joints. It is a healthy alternative drink. If given the choice between Pepsi's Sobe Pina Colada and Fuze's Banana Colada, I would choose Fuze because it offers more than just a great taste; it provides a healthy experience.
References