Would someone PLEASE HELP?

A feature that most identified the Production Era was (A)
A.the shift from production for use to production for exchange.
B. the shift from proliferation of goods for agricultural use to industrial use.
C. the emergence of the advertising discipline.
D. the shift from focusing on production of goods to finding customers.


2. The activities of assessing “potential customers’ reactions and cost/sales estimates” take place during which phase of the New Product Development process? (D)
A. Development
B.Screening
C.Roll Out
D.Evaluation


3. Two information needs make campaign measurement necessary. Which answer includes both? (B)
A. Provide a trackable call to action, and assure each campaign component is executed as planned.
B.Provide inputs to subsequent marketing strategy, and prove the marketing department’s contribution to the organization.
C. Demonstrate the marketing department’s contribution to the organization, and provide the system of data elements to drive one-to-one campaigns.
D. Provide inputs to subsequent marketing strategy, and prove the success of past campaign strategy.


4. What was described as the fundamental goal of marketers’ decisions surrounding branding, packaging, support, and quality? (C)
A. To establish the core set of benefits an offering delivers.
B.To extend the core product’s form/function.
C.To achieve competitive differentiation.
D. To determine how the product can be priced.


5. You have learned about the customer value equation—the relationship between the value given by a seller and the value received by a buyer in an exchange. Which of the following describes the point at which buyers perceive the relationship of value and price to be fair? (A)
A.When buyers perceive that the benefits delivered (quality, worth, utility) far outweigh the price paid (cost, effort).
B. When the seller’s gain (price) is higher than the buyer’s gain (functional benefits).
C.When buyers perceive a balance between sacrifice (price, cost, effort) and benefit received (quality, worth, utility).
D. When the buyer’s sacrifice (price, cost, effort) outweighs the benefit received (quality, worth, utility).


6. Which of the following BEST describes the Internal Analysis planning tool? (D)
A. A framework for finding an achievable strategy based on competitive opportunities that can be seen in the external marketplace.
B.A review of an organization focused on factors in the micro-environment and the macro- environment.
C.A comprehensive business process that articulates formalized, top-down strategic planning on a regular cycle.
D. A review of an organization's strengths and weaknesses focused on factors within its domain.


7. Which of the Four Utilities of Customer Value is a brewing company controlling when it emphasizes in its advertising that no preservatives have been used in manufacturing the brews? (C)
A.Time
B.Ease of Possession
C.Form
D.Place


8. A pizza company in Minneapolis donates one dollar to the local Second Harvest food bank for every sale of its “Heartland Harvest” pizza pie. Which concept does this example illustrate? (B)
A.Developing a prototype to test the appeal of a new product offering.
B.Seeking competitive differentiation through a line extension.
C.Using cause-related marketing to counter the effects of product parity.
D. Cannibalization by eating into the sales of similar products on the market.


9. Which of the following trends is causing marketers to place more emphasis on competitive differentiation? (?)
A. Investment costs that are accrued during the Introduction phase.
B.Increasing speed with which products are brought to market.
C.Subsequent waves of buyers generating sales over a product’s life span.
D. Falling sales, profits, and investment during the product’s Decline stage.


10. The free shipping and manufacturer’s warranty that comes with a coffee maker represent which category of purchase criteria among the Four Utilities of Customer Value? (B)
A.Form
B.Ease of possession
C.Time
D.Place

9. Which of the following trends is causing marketers to place more emphasis on competitive differentiation? (C)

A. Investment costs that are accrued during the Introduction phase.
B.Increasing speed with which products are brought to market.
C.Subsequent waves of buyers generating sales over a product’s life span.
D. Falling sales, profits, and investment during the product’s Decline stage.

The Correct answer for 9 is (B)

1. The feature that most identified the Production Era was the shift from focusing on production of goods to finding customers (D).

2. The activities of assessing "potential customers' reactions and cost/sales estimates" take place during the Evaluation phase of the New Product Development process (D).
3. The two information needs that make campaign measurement necessary are: providing inputs to subsequent marketing strategy, and proving the marketing department's contribution to the organization (B).
4. The fundamental goal of marketers' decisions surrounding branding, packaging, support, and quality is to achieve competitive differentiation (C).
5. The point at which buyers perceive the relationship of value and price to be fair is when they perceive that the benefits delivered far outweigh the price paid (A).
6. The Internal Analysis planning tool is a review of an organization's strengths and weaknesses focused on factors within its domain (D).
7. The Four Utilities of Customer Value that a brewing company is controlling when it emphasizes in its advertising that no preservatives have been used in manufacturing the brews is Form (C).
8. The example of a pizza company in Minneapolis donating one dollar to the local Second Harvest food bank for every sale of its "Heartland Harvest" pizza pie illustrates the concept of using cause-related marketing to counter the effects of product parity (C).
9. The trend causing marketers to place more emphasis on competitive differentiation is not specified in the question (?).
10. The free shipping and manufacturer's warranty that come with a coffee maker represent the category of purchase criteria among the Four Utilities of Customer Value known as Ease of possession (B).

1. The feature that most identified the Production Era was the shift from focusing on production of goods to finding customers. To answer this question, you can analyze the characteristics of the Production Era, which was a period of time when businesses focused on mass production and increasing output. During this era, businesses realized that simply producing goods was not enough; they needed to find customers to sell their goods to in order to be successful. Therefore, the correct answer is D.

2. The activities of assessing "potential customers' reactions and cost/sales estimates" take place during the Evaluation phase of the New Product Development process. To determine the correct answer, you can break down the different phases involved in the New Product Development process and understand the purpose and activities associated with each phase. The Evaluation phase is where potential customers' reactions and cost/sales estimates are analyzed to determine the viability and success of the new product. Therefore, the correct answer is D.

3. The two information needs that make campaign measurement necessary are providing inputs to subsequent marketing strategy and proving the marketing department's contribution to the organization. To find the correct answer, you can assess the various information needs that campaign measurement serves. Campaign measurement is essential for gathering data and insights that can inform future marketing strategies and demonstrate the effectiveness and value of the marketing department's efforts. Therefore, the correct answer is B.

4. The fundamental goal of marketers' decisions surrounding branding, packaging, support, and quality is to achieve competitive differentiation. To determine the correct answer, you can analyze the purpose and objectives behind marketers' decisions related to branding, packaging, support, and quality. One of the key goals is to differentiate their offering from competitors' offerings and create a unique value proposition that sets them apart in the market. Therefore, the correct answer is C.

5. The point at which buyers perceive the relationship of value and price to be fair is when buyers perceive that the benefits delivered (quality, worth, utility) far outweigh the price paid (cost, effort). To find the correct answer, you can analyze the customer value equation, which represents the perceived value and benefits that buyers receive in exchange for a certain price. When buyers believe that the benefits they receive outweigh the price they pay, they perceive the relationship of value and price to be fair. Therefore, the correct answer is A.

6. The Internal Analysis planning tool is a review of an organization's strengths and weaknesses focused on factors within its domain. To determine the correct answer, you can assess the purpose and scope of the Internal Analysis planning tool. It involves evaluating an organization's internal resources, capabilities, and competitive advantages to identify strengths and weaknesses that can inform strategic decision-making. Therefore, the correct answer is D.

7. The Four Utilities of Customer Value refer to the different aspects of value that businesses can provide to customers. In this case, when a brewing company emphasizes in its advertising that no preservatives have been used in manufacturing the brews, it is controlling the Form utility of customer value. The Form utility refers to the physical characteristics and attributes of a product that make it desirable and valuable to customers. Therefore, the correct answer is C.

8. The pizza company in Minneapolis donating one dollar to the local Second Harvest food bank for every sale of its "Heartland Harvest" pizza pie illustrates the concept of using cause-related marketing to counter the effects of product parity. To determine the correct answer, you can analyze the marketing strategy employed by the pizza company. Cause-related marketing involves associating a brand or product with a social cause to differentiate it from competitors and create a positive brand image. In this case, the company is using the cause of supporting a food bank to differentiate itself in a market with similar products. Therefore, the correct answer is C.

9. The trend that is causing marketers to place more emphasis on competitive differentiation is increasing speed with which products are brought to market. To find the correct answer, you can identify the trend mentioned that has a direct impact on the need for competitive differentiation. As products are brought to market at an increasingly fast pace, businesses face more competition and the need to stand out from competitors becomes more crucial. Therefore, the correct answer is B.

10. The free shipping and manufacturer's warranty that come with a coffee maker represent the category of purchase criteria among the Four Utilities of Customer Value called Ease of possession. To determine the correct answer, you can analyze the different categories within the Four Utilities of Customer Value and match them to the provided examples. Ease of possession relates to the convenience and support customers receive when acquiring and owning a product, which includes factors such as warranties and shipping options. Therefore, the correct answer is B.