Posted by **Omprakash** on Monday, April 22, 2013 at 3:18am.

A retail outlet deals with a wide range of gift articles (ranging in unit value from Rs 100 to Rs 1000). Identify the various factors influencing the demand and sales for this range of gift articles. What kind of data inputs will be useful for this purpose? Do suggest a suitable and appropriate type of sales forecasting method and justify your choice.

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