posted by Giovanni on .
I have an assignment for a Business Introduction course.. Out of the 25 questions there is only one i don't really understand.. If anyone can help i will be more than grateful.
Q. Regarding differences between consumer-focused marketing and B2B marketing, it's true that business
A. a) sales tend to be indirect
b) buyers are more likely to be rational decision-makers.
c) markets tend more often to be geographically dispersed
d) buyers aren't interested in negotiation the details of most purchases.
I vote for c.
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