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August 29, 2015

Homework Help: Marketing

Posted by wendy on Monday, April 15, 2013 at 11:14am.

1. How should Cathay develop and market its global im-age without diminishing its local/regional identity as the Hongkong (and China) carrier?

2. Should cathay focus on China by attempting to develop it further or instead focus on the overall global market?

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