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April 26, 2015

Homework Help: ECONOMICS

Posted by RAJA on Saturday, April 13, 2013 at 10:40pm.

Thirty years ago, the market for chicken was perfectly competitive. Then, Frank Perdue started marketing chicken under his own name.

How do you suppose Perdue created a brand name for chicken? What did he gain from doing so?
What did society gain from having brand name chicken? What did society lose?

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