in what way is each of the following a marketing activity?

a. the provision of sufficient parking space for custoemers at a suburban shopping mall
b. the purchase by a clothing store of seven dozen sweaters in assorted sizes and colors.
c. the inclusion of longer and more comprehensive warranty on an automobile

These look pretty obvious to me.

For example b - having merchandise in many different sizes and colors will give shoppers more choice which will lead to more sales.

ngs for $213.90. The jeweler uses a 130% markup

a. The provision of sufficient parking space for customers at a suburban shopping mall is a marketing activity because it aims to enhance the overall shopping experience and attract more customers. By offering adequate parking space, the shopping mall makes it convenient and accessible for customers to visit the stores. This, in turn, increases the likelihood of customers spending more time and money at the mall, benefiting the businesses operating within it.

To determine this answer, you can consider the impact of parking on the overall customer experience, survey customer preferences or conduct market research to understand how essential parking is as a determinant of choosing a shopping destination.

b. The purchase of seven dozen sweaters in assorted sizes and colors by a clothing store is a marketing activity because it involves building inventory to meet customer demands and preferences. By stocking a variety of sweaters in different sizes and colors, the clothing store can cater to a wider range of customer preferences and increase the likelihood of making a sale. This purchase decision aligns with marketing principles of product assortment and targeting specific customer segments.

To confirm this, you can analyze sales data or conduct market research to identify popular sweater sizes and colors. Additionally, assessing customer preferences and conducting surveys can help determine the appropriate inventory to stock.

c. The inclusion of a longer and more comprehensive warranty on an automobile is a marketing activity because it adds value to the product and influences purchase decisions. A longer and more comprehensive warranty offers consumers peace of mind, alleviating concerns about potential repair costs and contributing to their confidence in buying the automobile. This marketing strategy helps differentiate the automobile from competitors, attracting potential customers and increasing the likelihood of sales.

To establish this, you can analyze consumer preferences and market trends related to warranties in the automotive industry. Additionally, surveying customers or analyzing sales and warranty claim data can provide insights into the impact and value of extended warranties.