Post a New Question

Managerial Economics

posted by on .

Suppose your marketing department does a survey of potential users and finds that these users place the following values on the two versions of your software.
Software Version Home Users Commercial Users
Full featured version $175 $225
Disable version $150 $200

If the numbers of home and commercial users are equal, and you cannot distinguish between commercial and home users, what is the msot profitable pricing strategy? Assume the MC of prodcution is zero. Explain your answer.
a. Sell to only commercial users
b. Sell to only home users.
c. sell to both groups using a single price.
d. Sell to both groups at two different prices

Answer This Question

First Name:
School Subject:

Related Questions

More Related Questions

Post a New Question