Sunday
December 21, 2014

Homework Help: marketing

Posted by Andrew on Saturday, January 26, 2013 at 4:19pm.

The total profit approach to evaluating possible product-market strategic plans:
a. is the best approach to use.

b. cannot be used to compare possible plans unless they are very similar.

c. may support a plan that is not the most profitable in the short run.

d. requires only sales forecasts for the life of possible plans.

e. All of the above are true.

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