posted by Andrew on .
The total profit approach to evaluating possible product-market strategic plans:
a. is the best approach to use.
b. cannot be used to compare possible plans unless they are very similar.
c. may support a plan that is not the most profitable in the short run.
d. requires only sales forecasts for the life of possible plans.
e. All of the above are true.
I'll be glad to check your answer.