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The total profit approach to evaluating possible product-market strategic plans:
a. is the best approach to use.

b. cannot be used to compare possible plans unless they are very similar.

c. may support a plan that is not the most profitable in the short run.

d. requires only sales forecasts for the life of possible plans.

e. All of the above are true.

  • marketing -

    I'll be glad to check your answer.

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