The total profit approach to evaluating possible product-market strategic plans:
a. is the best approach to use.
b. cannot be used to compare possible plans unless they are very similar.
c. may support a plan that is not the most profitable in the short run.
d. requires only sales forecasts for the life of possible plans.
e. All of the above are true.
marketing - Ms. Sue, Saturday, January 26, 2013 at 4:23pm
I'll be glad to check your answer.