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Posted by on Monday, October 29, 2012 at 7:44pm.

When McDonald's Corporation reduced the price of its Big Mac by 75 percent if customers also purchased french friesand a soft drink. The Wall Street Journal reported that the company was hoping the novel prWomotion would revive its U. S. sales growth. It. didn't. Withing two weeks sales had fallen. Using your knowledge of game theory, what do you think disrupted McDonald's plans?

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