Friday
October 24, 2014

Homework Help: Business

Posted by nan on Tuesday, September 25, 2012 at 10:34pm.

Assume that WilyMarketer is running an email campaign to acquire new customers. It is considering two options:

Option A would use a high quality rental list of 100,000 email addresses. Direct costs under this option would be the rental list at $250/m and creative, program management and reporting costs will be $10,000. If Option A brings in 623 new customers, what is its customer acquisition cost?

Option B would rely on banner advertising at $20 CPM, which has a predicted click-through rate of 1.5 percent. The campaign is designed to reach 100,000 viewers, and its creative, program management and reporting costs will be $10,000. How many customers would Option B bring in and what is the customer acquisition cost?

Answer this Question

First Name:
School Subject:
Answer:

Related Questions

acct - Business is going well for Email Designers. The board of directors of ...
BIS155 - Final Exam - Fact Pattern Question 2: You own your own small party ...
Ethics - Has email impact on communication been positive or negative? why? ...
Finance - You are considering two lottery payment options: Option A pays $10,000...
Math - Suppose that a car rental agency gave you the following choices. Option A...
mont - What kinds of unwanted reactions might you encounter when trying to ...
International Business - you are assigned the duty of ensuring the availability ...
computer class - how do i delete an email from another computer? see i got an ...
marketing opportunity cost - Maurice receives $100 as a birthday gift. In ...
computer tech - you are starting up a new business and have just rented an ...

Search
Members