Friday
March 27, 2015

Homework Help: Business

Posted by nan on Tuesday, September 25, 2012 at 10:34pm.

Assume that WilyMarketer is running an email campaign to acquire new customers. It is considering two options:

Option A would use a high quality rental list of 100,000 email addresses. Direct costs under this option would be the rental list at $250/m and creative, program management and reporting costs will be $10,000. If Option A brings in 623 new customers, what is its customer acquisition cost?

Option B would rely on banner advertising at $20 CPM, which has a predicted click-through rate of 1.5 percent. The campaign is designed to reach 100,000 viewers, and its creative, program management and reporting costs will be $10,000. How many customers would Option B bring in and what is the customer acquisition cost?

Answer this Question

First Name:
School Subject:
Answer:

Related Questions

BIS155 - Final Exam - Fact Pattern Question 2: You own your own small party ...
acct - Business is going well for Email Designers. The board of directors of ...
Algebra 2 - Ahmad will rent a car for a day. The rental company offers two ...
Algebra - Business Computers English Foreign Languages Health Home Economics ...
accounting - You just started a summer intership with the successful management ...
marketing opportunity cost - Maurice receives $100 as a birthday gift. In ...
Ethics - Has email impact on communication been positive or negative? why? ...
English - Yes, it's correct. Thank you very much. I urgently need you to check ...
Finance - Gap kids has several options: 1 run a loyalty program in which ...
Finance - You are considering two lottery payment options: Option A pays $10,000...

Members