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4. Internet has a big impact on firms and their information systems. Firms created new business models that were not possible before the internet. Select one those new business models and answer the following questions:
4.1. What was the original business model for that company before internet?
4.2. How does the Internet empower the new business model?
4.3. What role the information systems play in this?
4.4. What steps traditional competitors are taking to address this challenge?
4.5. Based on what you read, do you think the traditional model will survive?
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